Internet
October 9, 2012
By Rachel Lamb
High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.
{"ct":"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","iv":"6431adf3968451b63a6acc9a28334c7d","s":"561a95f80a6599ab"}
Share your thoughts. Click here