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The difference in marketing towards males and females via email

October 9, 2012

 

By Rachel Lamb

High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  6. Gucci studies connection in spring/summer 2025 campaign
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Lamborghini heads to French Alps for women-led driving series
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