Internet
October 9, 2012
By Rachel Lamb
High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.
{"ct":"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","iv":"bf5ad2108fb55be40d511cc52edfeb27","s":"579733bb29694677"}
Share your thoughts. Click here