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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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