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Commerce

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

 

By Tricia Carr

NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.

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  1. Four Seasons extends reach in Greece
  2. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  3. Baccarat turns attention towards elements with ‘Inner Fire’
  4. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  5. SCOPE Art Show 2024 presents dynamic programming with focus on connections
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. The Macallan pushes anniversary collection at JFK, SFO airports
  8. Cyber Week garners $314B in global sales
  9. Printemps now accepts cryptocurrency payments
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