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Mobile

Kiehl’s exec: Mobile is new way of looking at customer behavior

October 16, 2012

View to a Kiehl's

 

By Rimma Kats

NEW YORK – A Kiehl’s executive at the Luxury Interactive 2012 conference said that mobile has opened up big opportunities and the company is continuing to use and test different mediums such as SMS and tablet applications to drive consumer engagement and sales.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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