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Mobile

Kiehl’s exec: Mobile is new way of looking at customer behavior

October 16, 2012

View to a Kiehl's

 

By Rimma Kats

NEW YORK – A Kiehl’s executive at the Luxury Interactive 2012 conference said that mobile has opened up big opportunities and the company is continuing to use and test different mediums such as SMS and tablet applications to drive consumer engagement and sales.

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  5. Lessons from public trials: When is recording permitted?
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