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Mobile

Swarovski targets young women via mobile-based augmented reality

October 29, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski is pushing its new how-to book through companion iPhone and Android applications that let consumers virtually try on jewelry and see themselves as the book’s cover model.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  7. Dior dives into French Riviera with escapist fragrance
  8. Free webinar Oct. 27: Finances of the luxury home buyer
  9. Audi propels Santa into the future with electric sleigh
  10. Hermès showcases the surreal for spring campaign
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