Internet
November 6, 2012
By Erin Shea
Watchmaker and retailer Tourneau engaged savvy consumers through a social media campaign focused on Daylight Saving Time that resulted in a 44.5 percent increase in traffic to its Web site.
{"ct":"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","iv":"dc3b0b219994a70325c43cf9a24ae65d","s":"535672af4d895fc2"}
Share your thoughts. Click here