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Mobile

Luxury brand mobile use must shift from marketing to experience: Vibes exec

November 7, 2012

 

By Tricia Carr

Please click here to access the archived webinar

A Vibes executive who spoke during a Luxury Daily webinar yesterday said that thinking beyond advertising and marketing is vital to luxury brand mobile use and marketers should take advantage of the devices’ capabilities to enhance their product.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Diptyque plays with the surreal in holiday tale
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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