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Mobile

Luxury brand mobile use must shift from marketing to experience: Vibes exec

November 7, 2012

 

By Tricia Carr

Please click here to access the archived webinar

A Vibes executive who spoke during a Luxury Daily webinar yesterday said that thinking beyond advertising and marketing is vital to luxury brand mobile use and marketers should take advantage of the devices’ capabilities to enhance their product.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Dior dives into French Riviera with escapist fragrance
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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