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Television

Land Rover targets male sports enthusiasts via ESPN sponsorship

December 3, 2012

 

By Erin Shea

Land Rover North America is targeting the male demographic and college sports enthusiasts through a sponsorship of ESPN’s coverage of NCAA men’s basketball.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’