Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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G0bERhKdLIfJHnmKVWDkp33HJexsIKYf8TD18lk5TuLaVnnmgxUDx9tnRVcFHuvj9IlFhfOtCbJSAhLKjf6GJ6FmpXOXyKyi0WbH40F7XNpjuOutYNk7gdRB83U\/c8N1wJZ2f8rHNhnoHjhDHdgmqTAnxxu\/mZIiKigm9\/xY7mBntB2c7yLhVm1VFZbjUkiJvcS\/5Vqhar62M5rA5IbCg+BT5XjnAXI0AKmsoS9mtDRZaOB9Geg1YcWqB3umOuBnR8hoqBLMcGhLTdjg8s+GB5YTTsu5dV\/EUHM3f5izQplFpphvli\/Y\/89X2k6rkB07gc5jWmkP+zBJj1DCLsj\/K3uB22cehgruHJU1beKtJ0mHNSu61HmryvziXo8YDL1v8WhfcBhiEUgOZsoCSPvooHahVPun4hPezHpMCCON+dMi9g4SUaoHi4zUj7jROW+V9Fh9ADQBVPT8nzOZcD7WG4qoEColJ26ZOEls6ma\/fqr3u+YvRienXA\/NnUbx\/fnJPLm+E+OYhMSc4U1RvldgV2Y7fFmGLLrAHu7NrbYtsDEAkc4luRQfz0fRk9DlvqFNmWZ4SnzUWfr\/eS6\/AON29WrqRCmvx+NpKzLnV+hor8\/nI7vB4Zn4fDgE5k7w1WEQ97LjIc2alBTyGYShcKal4VOJa+u1cELYd8hBQE8PQ2r+i4plQhdR6GvnATvwmT55QyTZezcpxaA7whTcjnWrYY03tbtm2P00z09IreAGzXXITnpliCqbC6IWaLMloJLL4FvPUIVoIFErQVYeh\/VVKFItTdCo\/ugimiAlj\/NjBJkNDSWcms\/5DVCq3gTUNI9eSAQ+eMtVAb8oR4YZikg9LkPZe1MQGawcbq4F1tV5qek5b0cIs06Q+NVabwBqQh50YgZ6LTMSWRa0S1owQ9ORxCGBlCC5ghvPiJ2DufoQ6+H2I+BvKqUKtOqQV5cDa5hGNERsLFBIgPW760yBwRP6USOTyfMNPCKfD9tOIgp\/JeqLNmodZ1Cp5w44fqP3QjlPXkmOJNvEfSqvU+f97Hlojn3paHbLr6gTzjgyao3VqinYF\/vhB3Wgw1S2RIvUTwXokpfLCz7RUblpu6eaM7gJv+ZbNeyP9TgOONVWsDYFn8Mo6YweILorYrt9dnFIwgIcXo\/SXVPducXJEZ3XZA6e\/1NU5YhdX3tiPX3nga1Ch6fQz3iUVZFnwnvSZx87xV7PAeP9WYGExwSio85KMqpMwz8Jjx7loCijCbkJYPFCUkaafhLdPkJChRPmsMCUiMx3+GyAvyTeEOTD\/xmgCIQU+OUK2IGZtcsepLRQHLpq9WRS\/O0aKrsWSn2ehWRV0jxgVRUVSaW17oACyET1c1zNd+rt+L6sNb2gpRRW6eGmFZGFP+h92v92tOySbvbcYDVzz5Eq3224YL\/yZ0PLuNmrN0zjQnDJbhvBfN9i0ZKimO7Lan9LoBXo3MSo24N6FZ6DgAU6drXKtrwWQQhDZX0W3hM2vnQgQBa34HUX0pS61iLJeH1660dujDtZrRQlHl5lY+ss00G+okBbWNGTEMhnVox48ZSCIfPv0BenakE8UXF\/AHaegJS4yxc8VmJLIDah74CivkXJ2DRpRd6jq9mipDYzuPAVsr3XRa+T7KeVTzCgECCN3tB5klNnuIEkDR\/LEJYcgH2x6NKlQmne3OrYwgkdULVizuvmq2VZU3yzWBtapxFNglpqA3HvULKtIXhdl4dSh5bvfftyyxf3vAn2aCnL4QLLar3aqu18zd7EZFFnUgr1Y8wd962iqhdZg\/9YvUYQQp0dzf4SHJ981TvOcvL4VT0iO0PcIwyX+OFIx4wgyH2VeU72xTyOV30OG601cEUe4xxb9+uXJFt5PzUnyIg6masWFAyv5khV3bz8jw56VMDJCRYmRQVunGZLoG5xIyU1fKPMnXC7AiZ0fau8zm3+ZboFqVBBcwtV3ST0p9RAWBCqxX6OyIWFDzfC4e0Xr9bMPaZWdqwDvieTPHZnUtZmtNwddPZYEw\/\/M2r6kRC+3pJEI7t5YxL7CRwyO+yjPHetwtxEpdJQ8+MuP0qTgspM5mEaj8fiwkZ+SrDmfcq\/Rh9tfhj\/P4BrND\/KOorx+Soybg33IgvcH\/SCH\/PeQVmww\/fEsEyWRfwcbTFLGKQ5FNaZl9\/0\/c4\/Lorx9fmZq1qVIqxVafMXgG2WnwBQ+PiRp0lOkEb\/uF5X9chNEKxw1EY0GTBMjlAe+NG\/7+sJCsyKWmalne1MLPhsxr1mkE4BI5BVjpDt\/5EPBd3upRQ0aCapLOpxkWCooSSSFBq796ClXVItzYFssp9\/0t8Jtilfp6\/kuSZOwFe8UTxiNDavijYKZrTZ57zF4sJQapIn3F7LrzOQyLGnl5faaAs8wVwncG3Udp2HmQRu1dL0jsNLUJ6RZOW0T6SXVpGSX3iYf74clE9kgngiKst8CfLOc9Z9Hx6Xep2p1CjR0Fa\/W4133CkveCSWlMljXghthg1J9fdbZZdbRlKvxn4BaGqEAqEBDtv9fQQW4q4XbjgpAOvLtXH77prKvTxN1U1xI7H4TKU7HSUf5jGQNOfIvGDoElzs2XaK0EqaFuUkVtCWkiCvD+PbBP4pSbtVylG6+o0mARnikPqie5WpHxWZU6eRr9\/FXP4yhErb0cPl08Q5qgQrruiolw\/sLVzsOwbO2iVRAqyFNlUvhhnbYKRU8yJHyUcoYGOr2tOlWFQ9t6INO5tqtPba1ZkqejftkRw2h6c6zs8B+21iPzKm2ooXn6DKoddNJrJUZD7VIDlVqIWxlYQ1KfHTDZBp3TOAJCKIIoMRH2bSKrSYqBEfvjftW4GkAJfNOlPi3cz0M1hvhR+hC8Ip1BEvhFTe0EGTGg8wZw0Tu\/bQPJfX6j75JGejUFCzUfYcaNIrbhSvyjQieJDTuCT3ah7VjwXLmFNtLEt+gst2+EZM\/Z609ohuPM3qwX09AAkEZZKs9zj9NgLQ+QcIKQlHYhar32Xo16b0kSQj7XlDYoDbZ8RZDQ2SSmSv7gvxlLLTj7JxT9cZtfFnon4tYvQHWLpiiM5McWV6LJbw4hIFI1AFJNuC2TbkDWWLx2He9pgaU2WhDwWGN0y+9fsEyKxMyYlESTR+Cf5VGQKV\/+a0vd8b3BtlBaphKnSY6SMrti9dwz+fAWAJ1LQoHjBUwL2TMQi+BYkE+CxU\/EfXrAjWBAmQe1xFiC78zpvlYYyLsunK7VSY+U+8zrghsUm4Cel2+EH+1VddgKeFY59emlqpBjAZ9cQL0NQ9D6rrEVtD6EkCRgFS7c6wwnDmj+HWjFD5w6wuexESxYMRE29u5U6JJr2Ww5yMbdWZwEDzSF1oXU3oU7AT4asGAQ+IMWMz0sZYt1uIeJQ3vuzYIbjfGyDtgCcCdAoiDrksS+jFKUMmLCJPMFmZM+o1bo0hraROemS5f59ujiPnPe8hv2aNZGWG4ZDuF1CwZyrdV1Xl910NwUmxKDTpRgtM3zy6uXT8WIHtRxojInjrs8MqHpW5Evh37DnLEoHMVrs6dSi4mctMiPMYKbrlc6Puo3EklzGKb2M6uYg5qwys8X1D0tss0NKB62++8drKaKVFV4mnUe8Oyx\/SkunK32snTOFtbnhj9ET9vVYnMR6N+KbZ7OEgyGyVnC2iwdEemWn2VwkHtCGtqOoA5tyql+37FjWA4SEMiSgkT6GJDBwcLKDsJhR7R2VyQg6\/q7QsAo6\/Vv9BVlTd7PBLu5vLkKfyIgnyh4gS0shHBLcMueftfrJLxwxz6xSz9sxlyyPMWI12xtWmZHnflifa63NaCM1LG\/jmxJtlgn8zhDSIeXYxK8H4w6PqX2bVdgMeMOOkwBGKzfVakppfX0lcpAiarLwZfE+Cul+DLdTRqbDlOpUZBmmROCUNJZiFE1zVlCYIak9OMiHdf0xIafQmm63tIS8mQKPRmy5SYYtkth\/DDSH0++4aKWMExy3bXivwPxmi9lfhMzA46IWSKRRjRqmAf5rsMJUJOFlrwbfcyDZxuwJFavyEkuFwL42RMo9yJyE2ssA0g\/nINd5WtQUDNmp4ICAbrb8IF9YoPabBX1FDestHqfZZsXOv64mi3lmXzG+s8VyB4etw+aUOYvEDh0xI9HpX2E3rSNO9+Y9KMbRLQaNRnKRBbMob\/\/YnWub3OtpOfkACj69it9XTqEYn\/3hn7DshcAIVEJT33pK4+HmSP2ikei0wmlFZpMcQYnIQd177DPD9mvbpnvyhPQ+AzoPf5E4FQp9MET3jsspxUGEsC7q8FZweq31T4KiScZtePzG8AVzmf1tjpNOKPz3K0YmT+DQMBHUrkMxjwFYQKOLqbGJOe66BZRgh5ohCi5\/siU2Rx8dsCJ9Po8iLRXqKuDnEmsv37tjv01tmJOg3rDVM5yvVx8bRp0NUWnfSYwgsRmmzyY\/o7qfl1pYN0vnzabAjT1R9PqRuUln1mA0q0luKHafeOxseVFGL9WGraDsYLmEdSfi6oonPngBkArJFha3SbUop78foS8GiHutm8VIY8McPYTOEJVlNxHRllLlhvaYXNvqv6RwrRApYm+VLqa1Ac+6Bi+8ocUTQH54PyGrUlQ0hBedrYM5KiSyNezqXbF1KXIXIrR\/4uin6bV6MzDQzeWVb7Dq4Ap8ib0bLLLWBEiz8w+kCZ8lJkRoV4YviF3VM9ysqzFkKkmcGxPaHq4xNTLylHjVQvcdpmoN1gWY3fLhdAPDJt+fkzPqnl1hvFN1tNM3irdlSHSCD9qzvnCxNuSiPU8kdHTGXCkYfVgCpJmopmFKZfUr80CigZL6ZCNytHEebjiIyVPG19Wapkr5Ju6l4YwpKxrlD2DZD50f1ixiwArBXqkq7vrVK7AR5cAScazJUi64RDgliMgAKUCurwMi9XWrEdIQtkHEPxLnZAX4v6Cz4sNt93o5+pqyRRYx84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