Travel and hospitality
June 17, 2025
The initiative is now live in the United Kingdom, with launches around the world planned for the coming weeks. Image credit: Cunard
By Zach James
British cruise line Cunard is uplifting its sophisticated image with its latest global, multi-channel marketing endeavor.
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","iv":"a1226be05ef8279bcbc04a29339e20f8","s":"49c3769e605363ec"}
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