QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"fa97f0f60dc13a47c2a6107d5987db09","s":"9468a4cbf7dcece4"}