QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"8398a08cbfcf5bc33bd8528e8a7ef835","s":"2ff9d61ab58fda1e"}