QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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8qq7PockI5np8fJpLkwxxpK6bii4ThKH3wo+lICNiAU1L1BLV+t62V6F5d7y7KAN+GDz04MnpvL4JqmULChK+zEAN6amfBcvXPM6ma3rX\/ByJeyYnVnhpFdGv6i4\/iG2NvhCWqUWDjie908IrjYeRQR7VvYSpI0geEPw1noMukbZXtjodKDMZMjfk2ODONIK2X9VOwpF3uXtFLtocjCv5MVSE7NiayUkvx3V9oEb1dvaNff7fNDm1t8oTSM5UApkAj5tFJwNWHJI6+7qfUs4G3rinenLa5JqUth9cCm\/36s1897pY5EY53p0+fDDpDOfI6dXzNjCO0ib0c6UfIPJXK3fFS6gpZGFRDioBTIyeHXWLE\/wTJoglIa9rmknLdi3qtBXIm\/5k353BzMh+TsqwAngaTZY9xIf5u4wXtSo7xdgofN3XXCPQCjeH1uecRY2uKbJNjpmKOP+nKTFmu01NSd0yhjxdHQWAbr1NMFgASKAbhxZt1YmNoShqc3WApLeyDBEeywKi4N33gVIhanEUNx1Shbq9Lh8SVUd9izp1qrBXrrbkt12H6du5audNE3vB3kSia+hIvb00TAlYPSnxhybbgdPcMgfQqoMxIvXIGxbCsRWIWu\/\/6WnPz82DvjNm5Q3lqMV0s\/saLR6JmEJPLfK6nwTyRbcfxHD9LCV5tSvKJZ4q+d\/yYPFsDLyyIMjnUGhn2vTx6dXka1Jx3ULSaJmd7lZ+ZJChXa1ALlTMoVcGQyUYvYgXYNMU+SHWUObGYeDk5N1S831kb9yGMaMkzacq9ji2Usvjf+ZWrozWHCE5pfkxV+d27uyCxQi9REJR5hfga1nv0RDoQxhGwVeVBPa4UGWoV+6E5q7zJtD1TOcytOI5tgnvuw6Qs0ILmryz8BLUhWk2mFotrlVbmZUoXd68slyOcuPrSUa17VjZy+E77pUAiQNvtff8yVkvN\/gHokLxuUYE+IoAqh0GxzeHMA6UcWaiXk+FTYpGP21Agr\/+j3mPZXRVT\/H7SejXIwcVRWfzvdm97QRN+RQwDyXmPbXGZ6ebZJ+0x5cTMCpDJ4tdQCqNJJaR4\/s4ZDWkDjGuc6ijSfT7QV6E0z21HWOaS+9luE4fM0zvg26vPvXq3ntCS2zCHdmeDIBYCr\/fU4vq66rkI74691rrNpHnXiA5jAQrSTpexbHIK6y3yEgpRw9XLDKDuF5qCZLirCs9E+QnMGLQBW7+9KUdXYUJ2zkf5XQq9Hfpt+LOhaCBAZT\/xVzgnKK53J9DrecfA62L1En4mld4PwpxVjlInhMT5MMTSnxHXM9BKNFgwoZDv95MVR\/eWy7zeKnkfYi6z+v2UchpFIlpjvYgpA3cTSijrzD0UWmChfvnqT2BrLEsFotkmMzhQHjTsvnqAbi4UE202AZVEi9UZfEEYlfM5cxsREUAnrodC5RKdkJsXYqDqNlJ0u2ZkO2zHL9xl16voXxwkkdgRp5zSup\/XiYba5u3cTXs5eWVOl\/NYM\/E1KsKas9hN9pmne+1otTyBQMTgqWVUVFpJEvXBr8J6gT62G4DaK04JI1m7kW\/YyQrDtpN\/peTWO0yxvrl2P4H6lqUvBUI+5OgHwNYkB+V7\/VdtUb8Xx1InUQolx+q23Tmwgm82HQaBbeqlgLv0BP20B+S5wngP+DCV1pEglSGNgh0oUxmyZ0RabmjMRjE2WC\/jQjfsv3yjrGMtxqLnrgD9ng506zbx76rneF2EjwOtPg\/QHNqkoOvLQugpaSKVBCkf7OjhMlkqt+KBnjKf+0pevg70DSh3ydqKKMTUbp7FdjI8zX13a7OpYDQSTjmqho8kSNOoZpILawGgCnPeilwY6EP6Ry4CdyqB3cw2XUdYVrwziFOzSg7eXt4UUZg6NBDPrk0v92ov5QnfI3KzBcxZfxxkIsFC7lYpUaANAhkl5z68mtsq\/fC1bHNw1F9CmsnYPzvnKLWjclLCZtLvEXb9hDFTV2CfL4CcWtvzYh8UuoluvEKDix8XtxpmHNPLI0tZBvY+0tMCobENQpjRsL4DSyjWamHIV7Tf6oagNsMcLhSpTSb5vIaYBdXCY0F2CH77+m5+BwJ5MH00t8gboL6tzDirsa8xdsmdhTd0z6jcjMXSjDopxaGQOMthLSknv3GvdZhUwGUOb\/MeZEfyOewj\/PR2U7zsi+A3eDPqeLC5UvTnbVgfxwFJOvDR1cgSIdS0NjhkTp\/HqkUSRjSI1S9584eB9o17OzPgGEbOPyxkmdC0Z3HU+AlRWL+zWDheUxOICivuMuaJnlLoKgpP+QFFHdukqJh9tTBEKXDW8ySDs5DfYhihJ56K3OHWrXROcXzzbe7ZjQL4vSZxhDuQ2Ir2NeN8r3aVQhQtGLf6jlBsvGfSjHRzj+malKobyY8vs+teUXkKcvwH38SdAcvIZ45Ai8HseqwieM3AT6KKnFaR0DK3wUqduBlHB+7MSshmb6enMSC2xLpm5YWKB4raRcgi1+Dc8qSE\/n\/omzBycwW9V38ukqCmc79XfeHnfiBBw1DYCf0SQxKFl8FbignybKmMIVNf\/9UdZE0U3ENpa5Ar0CnDcfGDGsNczkftJcNXI5lrs6PwOGPTCxPRJo0bRh2yKxftiYGItQ90Ux1WVyjg\/bAejp3h8tbkodOwmYOymhK5zpqYDr+sU3XjDCnfmX+VVGd4hKauCKzwfGzwfQsr8eO0xUjM2eldqNDW9iJ5xz8TY3yRi+SDYIk416B2mYHgJMHAgcMPxePd6NtkWu5GMUjbiBkrOQd2CLXokVfTtrjiPSnkawMVg2TlHQgOkY\/rLzVbbZQlitPHvM8wp0OQiOuy7pLCw9ucsRKMzXLzmfgdiTLD1jLhbeNrVXVHxks4q1yJ1U5PFWRhCoz\/zonGeIYKujTj\/+TRYbWnIj\/QMHMFeyEDqeH1DqWHWqBDau59bM5sr7HR7pZWbPxXPXkzlcVd+gy0R4IvQhOopkCtedxqhOS311sDBI0lR\/vCm7RTK5zWN8EaIQYKmJJOfgXrQWp1+STQQgSnQwceP2dWEx4LhKYIhvuXgXZwKXJy\/utW1Ia2tHP9UcL+o2D6Q1560mmoNIy1YdCA5kzCL6LqBaoZ09tBcStL7Olfa42IUjtcqifGE9M\/P5i74Hgx23z5CQQ8OyNOWmbZq6ubpkhErHdbp84TNQU40+DYCTsZp8s52RZ7L5kkWlov7zGAmm76zc5sysClhy6R2PCJHl4Yb7fr57v68h2NhI9cARfdFRZM7KCv1agC9uxUTgcQ8ym9HeuAryPXR6Ox76uQSxvmJb7MpBsvEGZdcvdBjiFdeIkpc\/nNXWFXWlzY\/b1XjqQgrdcxHnhElvvPVsfPBpzIKCIS7YkhfZLa7jdkq1Fj\/mut1Vb8c5RMTQzmd95L2pDOQnHjYuHGUxc6RY75eqAjtfE40kLj2SiK1V1cpI6+40xswaCv5pVV1Kj2euVmvOvGS98JxEv3gn7yz7gKzyNJNzO6W99v+dAm5frHhchWZgI5Zq7P0yD1QdxP7im2m71JNJA8bE\/K\/NWDbo6UbOWEuC4TtqcfEXIHBBmW07gJtkDDIxAWiFXI92JA5t+tyYFFSjrOvWf0vTekgpawzHF7NNOjf11bSu7XJXRJzklXL\/g2ulhHCakUwF7KNBdt0QaLtuILmoaHTQctLcosCe5yt4evXozvJWVHFFtJ9IdZDsOKrwYASbshjN6\/GwMMzPzl0kKwWSyNmMq7MbEKMfyC6IwXcpMt8TQ0of4hqGjuzDOnNm2RjDgFCt7Ea2VZAzrJWKAPhSSYzy4YYRcg0qstaEGvGbfIQrlP8NfGYmB6ZRHporw\/xLYvy5PiFCzEL8548eTfJ4FBzCbtzMR1x9XUUAnJA2v0+kilgLsAoTd5n6L1pKBhjU2kvKFkhDLbSM7cEyFdo1\/LGlpSR62w1Whdg9ta1vLxEhBP59TXIQtEb7\/HmdO9KxyA6CDmfi9O2EiplO7g7tXFUCtsX8yGGrrr1cf3qQzrx\/8dIJ2Z+OGxe6n9JOBXbi\/TThhCpFnNjWk9IzWSIjQHupzg1XyS9J\/WAgcjl48\/+qQxoZoga+9U5sn3r3fc2eH32D9n9wrG\/2wC3ZxcWoaaI24O\/S01qGtFFJuZaT1Jv6xwwffT3LHiXKj7O0isSdlH1AVZUqt4wp0+uCtvIucpWVuOwdqs+AkFxOLgWg3nX2r2cYJFV8wpU6\/jFXW0SK4hBb9GO2MJEIqwepqNs+72tXaiNWIcXS+P4\/5JsMZjmIPoyAis5e3s0V6PONRLra11iPoRa+6XE5XeD5hDIrqhek09qWmOV2oqo54y1f\/fxsrKLc2okm7G8e9eySI5o00gIxFg08KCU0sbC2sjPwUUzcRb0W3zmRq8I28N0tSKkfZMkjxOzD0+teAMqRBmqR6Z87OnJRmOVoA+LOTVOkJYZ5aL","iv":"6ec10be42ba1830227307613bc42d09a","s":"fb7f4774aa3e601b"}