QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.
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","iv":"8ee324efc85a6951dbc320719df4ff7e","s":"4775bad8d8567a8c"}