Research
February 14, 2013
By Tricia Carr
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely demanding Gen Z, according to a new report from Forrester Research.
{"ct":"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","iv":"cc71c07663890c79d2ea55e8505bfa6a","s":"d6f626bda0362adb"}
Share your thoughts. Click here