Internet
February 19, 2013
By Erin Shea
Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine's fashion blog The Cut.
{"ct":"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","iv":"fd1a7b5572c02e685827f1cc82964c12","s":"54a86e40e3462758"}
Share your thoughts. Click here