Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"4309c5c4f282582cb8fe8496da0feb64","s":"4c526dd9271a0f5b"}
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