Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"9fc1f386065b94eee38745224508cb0d","s":"f39fdeeb593944bb"}
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