• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Tiffany triggers app downloads, site purchases via mobile banner ad

February 26, 2013

 

Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.

To read the entire article, please subscribe or sign in