Internet
October 20, 2010
By Peter Finocchiaro
Luxury marketers are missing valuable opportunities by failing to promote their brands vigorously through the rich-media canvas of online video, according to Forrester Research.
{"ct":"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","iv":"1ddd0e16b99363e316c7a20548824c72","s":"c2c466005751e61b"}
Share your thoughts. Click here