Mobile
March 22, 2013
By Tricia Carr
Watchmaker Bell & Ross is enhancing its simple spring advertising campaign through a QR code that brings consumers to a dedicated mobile-optimized site.
{"ct":"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","iv":"5a405566db1f79e45d42f1acdb52796a","s":"64402405e23ee0f8"}
Share your thoughts. Click here