Internet
March 29, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"34cb2c4220cdbb67bc3085e8c8375030","s":"4a5b0c49c6436231"}
Share your thoughts. Click here