Mail
April 2, 2013
By Erin Shea
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
{"ct":"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","iv":"c827e7a83b29b3b50174cd3af4fe9e60","s":"1b8a5800ae29e98d"}
Share your thoughts. Click here