Luxury Daily
World’s leading luxury business publication
March 29, 2020
  1. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  2. 4 questions for CEO Jean-Christophe Babin on Bulgari’s lending hand to Italian authorities
  3. Bottega Veneta debuts residency online to attract, retain site visitors
  4. 3 likely shifts in consumer behavior after COVID-19
  5. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  6. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  7. Marketing rules for a recession
  8. Dior goes for gold with flashy J'adore campaign
  9. Swiss hotel Le Bijou offers contactless accommodations
  10. Pinterest brings beauty counter to social media with AR trials
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Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020

Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Ave. Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Avenue

 

By Dianna Dilworth

Luxury retailer Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style.

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  1. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  2. 4 questions for CEO Jean-Christophe Babin on Bulgari’s lending hand to Italian authorities
  3. Bottega Veneta debuts residency online to attract, retain site visitors
  4. 3 likely shifts in consumer behavior after COVID-19
  5. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  6. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  7. Marketing rules for a recession
  8. Dior goes for gold with flashy J'adore campaign
  9. Swiss hotel Le Bijou offers contactless accommodations
  10. Pinterest brings beauty counter to social media with AR trials
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