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Aug. 3, 2021
  1. Chanel marks century of N°5 with high jewelry tribute
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Flight of Icarus: As luxury sales soar, how does this end?
  4. LVMH, Elle celebrate craftswomen with Prix des Artisanes
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  7. Relationship between luxury, gamification is evolving in real-time
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Retail

Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020

Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Ave. Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Avenue

 

By Dianna Dilworth

Luxury retailer Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style.

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  1. Chanel marks century of N°5 with high jewelry tribute
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Flight of Icarus: As luxury sales soar, how does this end?
  4. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  5. Hermès sees robust 77pc growth y-o-y in first half
  6. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  7. Relationship between luxury, gamification is evolving in real-time
  8. IWC celebrates ambition with Lewis Hamilton
  9. Webinar: Off the wall: Trends in color, paint and wallpaper
  10. Gucci is 2020 Luxury Marketer of the Year
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