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Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020

Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Ave. Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Avenue

 

By Dianna Dilworth

Luxury retailer Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Free webinar: 5 trends in the luxury goods industry
  4. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  5. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Richemont mourns loss of former deputy chairman
  7. Jaguar proves I-Pace can go the distance in new spot
  8. Mulberry revenue up 32pc, showing solid pandemic recovery
  9. Brands cannot approach the metaverse like Web2
  10. Weibo to launch new interest-driven social app
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