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May 15, 2021
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Retail

Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020

Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Ave. Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Avenue

 

By Dianna Dilworth

Luxury retailer Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style.

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  1. Burberry, Prada, Lyst, Rosewood and Alibaba
  2. Are China’s “Little Fresh Meat” idols losing their luster?
  3. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  4. Il Makiage taps YouTube beauty influencer in celestial collaboration
  5. Audi highlights passion, progress in new film series
  6. Audi drops clever, concise ads to showcase offerings
  7. Stock market stumbles as inflation rate climbs
  8. Day’s wrap: Gucci, Farfetch, Four Seasons, Tag Heuer and retail growth
  9. Tag Heuer taps NBA star as new ambassador
  10. Bulgari, Sotheby's, Lamborghini, Douglas Elliman and Phillips
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