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Retail

Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020

Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Ave. Actress/director Rashida Jones stars in new Saks Fifth Ave campaign. Image courtesy of Saks Fifth Avenue

 

By Dianna Dilworth

Luxury retailer Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Mobile reigns supreme as holiday shopping channel
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. How should luxury brands navigate creative shift on social media?
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. Gucci is 2020 Luxury Marketer of the Year
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