Luxury Daily
The authority in luxury news.
Feb. 16, 2026
  1. Year-end sales jump 9pc at Hermès
  2. Gucci studies connection in spring/summer 2025 campaign
  3. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  4. Ruinart welcomes 2026 art series partner
  5. Watches and Wonders Geneva reveals new plans for 2026
  6. Tom Ford creates kids' collection
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Versace presents collaborative vision for spring/summer 2026
  9. Moët & Chandon offers customizable bottle in time for holiday gift giving
  10. Selfridges acquisition completed, managing director steps down
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 8, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Year-end sales jump 9pc at Hermès
  2. Gucci studies connection in spring/summer 2025 campaign
  3. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  4. Ruinart welcomes 2026 art series partner
  5. Watches and Wonders Geneva reveals new plans for 2026
  6. Tom Ford creates kids' collection
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Versace presents collaborative vision for spring/summer 2026
  9. Moët & Chandon offers customizable bottle in time for holiday gift giving
  10. Selfridges acquisition completed, managing director steps down
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
Year-end sales jump 9pc at Hermès
Pomellato celebrates trailblazing women at Beverly Hills event
Nobu to enter Maldives with hotel, restaurant, residences

Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
B Corp audit updates take effect this month