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Internet

Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Kering loops France’s Ardian into Fifth Avenue investment
  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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