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Internet

Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Porsche plots ’leaner’ future as full-year sales slide
  4. Luxury brands are now limited in naming capacity
  5. A new vocabulary for luxury: The nine archetypes defining its future
  6. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  7. Bottega Veneta chooses online video to market first fragrance
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  10. Tequila Don Julio returns to Governors Ball
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