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World’s leading luxury business publication
Dec. 16, 2018
  1. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  2. Luxury shifting from material goods to mindfulness: Euromonitor
  3. Mandarin Oriental helps travelers disconnect in comfort
  4. Prada character pulled after accusations of racism
  5. Dior asks award-winning actress to spread joy in fragrance launch
  6. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  7. Marc Jacobs turns smartphones into film cameras with Kodak app
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Ralph Lauren goes back to basics with new Denim & Supply brand
  10. Kering adds new leadership to board as vice-chair exits
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Internet

Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  2. Luxury shifting from material goods to mindfulness: Euromonitor
  3. Mandarin Oriental helps travelers disconnect in comfort
  4. Prada character pulled after accusations of racism
  5. Dior asks award-winning actress to spread joy in fragrance launch
  6. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  7. Marc Jacobs turns smartphones into film cameras with Kodak app
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Ralph Lauren goes back to basics with new Denim & Supply brand
  10. Kering adds new leadership to board as vice-chair exits
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