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July 18, 2019
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Internet

Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. In-store retail challenges impact beauty sector: report
  2. Brands face difficulty keeping in-house agency energized
  3. Inspirato simplifies vacation booking with travel subscription
  4. Shiseido gets into beauty subscription game with IoT skincare
  5. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  8. Saks, Chanel, Four Seasons and Ferretti - News briefs
  9. Top 10 food and beverage headlines of H1
  10. Luxury brands must employ range of strategies in Asia
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