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July 23, 2018
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Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Volume and wealth make Chinese millennials a lucrative target market: GfK
  4. Michael Kors reconfigures retail strategy to account for millennial trends
  5. Chanel, Hermès rank as top brands worth premium pricing: survey
  6. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  7. Nordstrom engages festival crowd with pop-up appearances
  8. 10 key trends in luxury retail
  9. 25pc of mobile users shop online only via a smartphone or tablet: study
  10. Nordstrom employs New York Instagrammers to personalize fall accessories
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