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July 12, 2020
  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  3. Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear
  4. Bentley further digitizes operations with online configurator for Bentayga
  5. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  6. Global wealthy begin shift to sustainable investing with pandemic overhang
  7. Dior promotes summer skincare in pastoral pitch for country living
  8. Can COVID-19 cool off China’s scalding sneaker market?
  9. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  10. How can beauty brands leverage an increasingly commercial Weibo?
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Internet

Promoted tweets give 10pc more message association: Nielsen exec

April 11, 2013

 

By Erin Shea

SAN FRANCISCO - Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

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  1. Fendi expands digital boundary with debut of first TikTok official channel
  2. Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
  3. Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear
  4. Bentley further digitizes operations with online configurator for Bentayga
  5. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  6. Global wealthy begin shift to sustainable investing with pandemic overhang
  7. Dior promotes summer skincare in pastoral pitch for country living
  8. Can COVID-19 cool off China’s scalding sneaker market?
  9. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  10. How can beauty brands leverage an increasingly commercial Weibo?
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