Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Moncler returns to the slopes for Grenoble campaign
  5. Capri Holdings closes Versace divestiture
  6. Louis Vuitton courts rapper Future as ‘Friend of the House’
  7. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. US lowers tariff on Swiss imports to 15pc
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Boucheron enhances consumer experience with augmented reality initiative

October 22, 2010

Consumers can use their computers' Web cams to view Boucheron jewelry on their wrists

 

By Peter Finocchiaro

French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Moncler returns to the slopes for Grenoble campaign
  5. Capri Holdings closes Versace divestiture
  6. Louis Vuitton courts rapper Future as ‘Friend of the House’
  7. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. US lowers tariff on Swiss imports to 15pc
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members

‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project