Internet
April 15, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"4f7f617e2023e73e115b5fa4a17ed040","s":"6a21e6c638285b97"}
Share your thoughts. Click here