Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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WNxXwFxVJKTyi8Lc40\/y4+Ght5LODE21QKkSrbQlMAosIQqcqAqXkcD2ftgqEMFmuHkTe0gKXbnq6TGODMsc4cqne07paREQA\/n0pfv8ZLjclDuw7XCtlNllORT\/4lRkOThpYF7lZgNhXlU3NG8wgRnzsvZljvkKL46TLMhDptxUiTNJMMN18TukoPS+nRIX3dSTj3X3pJ8CtEZQu\/sUmEaSck4B0h5af\/NHTfzPFUqutkVMThAmooHHvv7u4iW\/2OLIZDajqLyXhYDGpgefqO5Ie5DNG3myYkd15W4vfBcp6fcUtm6WPSnqtOmlgCuLTc9DkfwoZ\/iTnbp7paD5wQXvThVZgBWjTCBu2Qwx4Ku5I3MCtfCO+CFkyEHsiNNiWw30FokSFta4qKC7bgKfEOZzSJ6wgpGnxqdz4jE7ape5+8UOQMGghlD7njH8Kz8SfSI8Wg2Xa+e44Lkzw40bNtKN6NMbz1IpkAx8L22HyrVSghLX1XgJdYNQKdI+HtLzOIR1C26Bw5ii8tS+hjNPvzYyuCPVsW3J8UcAcquFpt3axxAp79y5i9NE9SFpN0Ynzsk4z+Z2FMEC+NhzjiAj+BeTZJNvnB\/\/2lAnhJOpz+FL7V86fmvgyF4Oex0timOc9V0RMob6dhpLM1BerzrbmTWaC2PIW8uvX0Gd4qUs\/RG\/XAKcVRkOTGHd14mcBLGrT0vO1L2tilgo7lWOZNEReAldfbUaVtZQtJlQBKjr1dUjMkb07ZGqCku7INHCxm3e\/4WzKuSGDDwbCRaBf2fIie9WMEo3PkqRYgX8byiJQC6C8TOx76WpnMNMfX3Jn5DMPwO+S1JmYSQcVChJo7pJz3H6FQcEISDnzPrL4RuJIIDj0NY\/UQY55V5TM3d0K2IALXFCxvjQVlkxPj\/xzLgrGcmmC\/PeVTJPevrbzj6f+CJ6uPNoR+uVxAlM7AiO8WLhadCX1wEP4C5Q4I7CNSIbtkNklmI2m8USBXl1DXfveoNLiVQqI5Sg0\/h4fJzZmYZ6kpHZypGvMaxaydT21PrGSimrFFrkEfnGIHZThvtOSTujy+AyBObgpbO0S91Oxs+GEjU+oBswqDPKPkk2CG0cwh1w2\/WmhI87+Qgdujx5oBW1AOCKoRb1pxACUEee\/luN6BsfAfBa0tDsbSjphdHyjmrsX915+wNZlzyFYu6j3ZNEfm9wz3TIPEr7YlKXv8JERs1K72eCsN2VB3VtUPih6S6QWdhoEdLnGuMpGyyd7p5QIWwZTtdwKIhQSAIC6LVIXfiI\/h7ZJS1ofxxnSlaxVWGTtBv5f+92LrI+EDih6sGbdS3QGHQKmZBms6z\/KuV2Kj5GAXS3TO26Fps6nPt14eH9Q56mOR6aoKnICZuw9hxscM1fzQ1L6v2eMTnM1Ty1OLXSAUxtgLBl+oP75+fa0SzSenuRpGpkinvgO04Dk8NMTDq2MhRDvMZ1fv6vKip3e51RkLJu5wxto9HwnmzAfcZaGyVCoqt+NqPiN3waYS4gMchUO8fyKbI7ktEs906iki2FkdrzZROdae1khvPTJduvW\/eTdzi1jwNl9qh08FfmJjPFbFIsrPK4U2VhPt4zgM2SXF8G3kzBFQxmzZSJTVdwBA9fb6b7YfWGKiHBww0a4hmUi2G8Q1aW2LeaFr9+s3TcNg6RHUYJl4tKEYRnfJoyk+FDSFM0GlNPdCJR\/4VjSgitJTNz9tKV1OHfgsJ8GrK+IDDz+7mqwJURsj4qZLTDSUHwS7l1O36PnQk6X1cC67dD+e63NNoiPmxZSg8DCw9h43T+drhqNnUNomBnPDwhIJiiFNGyG3vE4LbGtW2RpIwDmVHqC8J2SNciv6MVmKAlR8tPrjA1PA1tZ\/fpmHo5HzCxg4F+1LcAtJEULsmfiDURJ3BhlTSFVj9Ba0L3PB0joYTEYjF5+HHQRtSrJB61P29V5KmWvsA24tIj0kRewzH3et69KCrnCMUOiYropwjF9Jo928GQize6+uPbiRy7u2ULLNAysu0PnV04nB\/vCgicYNHeTExn0s04ax3jy\/CuPCGig\/CdzSUwST7awoewdJHh\/H7M0pmpSVYjT+TcOaqVgNGIu7c1Tn\/p0wvBZExe85PyU5JI+i0Mq6IuS2RJ6ycGqkNFjm8wPNmQfl7nA7zgjlHGU0tlO+5T+UyTQDJ+IJ3eRfJ5T183ULo39YGdowBx9XCyQKEH9NeYOKNZB6uRSsaGXMVf\/sTCwGEp9WBGbZs\/kmI4WE+5ufGnVFX81YFPF+y\/iUlmQEOZtq77JwZGMOmtbO4hFQZtCQzSyXQKawoWmCoba0QmNkEzNByeVTIbQ0lKaw5uQLmnkZQ9dFtU+G6CZWo+495YOIbZzQfYAS5WcNejs07cU8Dt\/mw2d+i018C\/FYHq\/PlFfPf53KQdtrTyB704xH2vGPeimtPiwVBpGGJ3HwdxpRBaEatz2FyJh8lOZjUopKKRcmpDJfKq9wp85ah2Z3i4q0SkJ2faEBdXizEI7tsPyQJq50IE5GNWlNiJBVeFuCoUuPtwgkedUokVHQY3uae7iduxW4ZiB492Gl\/HeNJut4hpSZG1eSVhQpgF9NoRvIP5aeG3Lj+OieunEILopLZiAXMIvtzsB1gPFnCH4vj4rNSweoLre6FgZDz56OWtXLwaC6mCZgLHh3yfBE1Qmoq7ZXPFDWFwpyYjrMjbWrGMK0\/4K1fu20uF81Eizm6EkM1JD9gF4bgvIvtcT3i4hK1zUiI7xrXPI64EsLpI\/hZoFPxizHb39kQi25PgmqvkhljYOucmX1qjl6gr+pTYQ2rqvxqDRJzQ2usKUhB26vWZB\/jujBgsLBsETYPB0f05k\/LE8vPUbK\/+q\/LCkEoz8Z7ZBW8oOyUuxISCtuaWoyTiYR3KjptLaMrW2KQG47b\/M9LZsbuqrbeRxEkzK8AfPWdNYEcXM69Pyr9iu5VmEPcLT3TsY2jxM0182trs+bf3GEWxe+FeZVHikmZhwyE9H\/UPJAruTCLWKXtBsvTgrLWJ6HmyoT\/12lK5keXDAI7YH2asIz87booN+A2DiYASCNX23S+FoInRfTWwsqGfOQtXWaiCU47SF7vxCzJlTOEcPQnsu9aodAM9aJSl7H9mEp+te85JzUtCwOsCVA50+OuBchod6B+D1PNHxwV1JW\/ip1nwFne1lhCymhYHqQsTYrht9\/rxua5MK9xpyCW5NMb8IXYnkN3vQPsAFdQikeQcgNVgo0ICUoZdki79TQgw8RalaGQAFqL0cbMzSrzNGCaDL\/iaIgUhWy539V+UcCypqkMB5psnLC+enxSsum2aMyXFZSZM9F6WeeCSy9yOKzNWdaJ+Shbk+g6ZUiB5NEYmjLGoVqrQig1UA8JUc3EsQNuIJMSTdyLA+c6hrCno\/xxQTR5m59YAW\/Idd2qjXbGUT7CA3j+lDmUrhCJHgiVA8BFv8uM3R\/jF5oFhlKeOcLtn3s8FVneVwqqtsO+ld8AQRknaDUaYp7jQbM0VDbrlDzmnPJKqVFps4Y+RNM\/9qF5izdSSqYOPXQtC9+K0E7\/Ccvifcj\/HFJh8mN4TjCKat4PfENtgPwmH\/khNbi07YZNJhCsHPzl5dr6Su+LJgUg5ZtMZXVp7A5em4thdroivNjJxBMxa633DIRbKrFlMQgK1yrMKkk4mDK7F6RmYk8T2o3gJ6LP1g0YBzHxWX5p50BSG64QodBuNiSxhvcYujgadg+3Q3cpgX29FiuMwkJq9B\/m3iFBtmYE2BWpNc\/Fteww1MSW3u2sR4M10Tdo1PbiKYf4ufdB9rrntQNC5uIW2tDRe+1FYHwRGAkXWtyG1ssREjCzkum7w193RiIIkENdIlgCWrdFVBPRmEOHl+NWXpQN9Fg\/8rbl2XzvFeuXLkwQm9mT4VkHLMVnPhruQgHn2IazroTHg93mtBMkDk10oQEukTr9g71Qk6NNhNgqZ9Bm9obwKCD+lXeI03DlyZRd0mRiy\/Ih0PNsY3HNeiiBABB0N39tsRRsai\/UcuIdNRl8b\/3sO4x7fAf95n4sy0az6CIbmbUvbgQCJf8BJP1JeA6Pat74Fwy2KO5ijLsWI++SzMc5wkz0gPV63i5TMqfD8OSVcGL1lAcEXBclBDhYL4bll9DTcRUrhaehtQsZrZ2dYmVFSRfAjSEV2zGjylUr+bwMM8K3gAnDqxX9XjKsD5SouoUj+Xz8En9OmQtuV8ogL2NHifVcM+iT7RKIAyCWxQLzm89Q==","iv":"a070ff742623abdf0c2bdcbca8cde4c6","s":"b51cdcc7a40f57e3"}
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