Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"8827889f55b23e0faa479659dc0c98e3","s":"b3f124422ba4c8dd"}
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