Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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nxW9FzV92SN6PIWU9roePsaIZ4snUjnDk0BPo5GBMoYdA5G5c\/YLLst4kFyi0kwtxqTw7EsdErdRQLRnukYLLbhQXzi\/K6vSlIe0EIw5v\/CdIqm6cP9C6oXQya10ExcH9C11dHxxBNrzXf3KE\/JH2b4VQ9rE2HTajcldAp1GGVRVIqYh6I7A2ebIpgIIk2Q8NE9qQOV7BYPPmtTtZUj5pl7rLPVOlB8hfCv4SPlBZQsb48yadySVZEeeg2+TNAFW7jLPJ9eCZz4PSOFp3W4M6GO8qRWng4eVZhuHZAY6fcAOwytNIw3HAmKBARqFKaztOu1yThxtON37x3ENRmSU8H5J2KuF1XxLOQzgGDo3qQ1gmtVYX3LfPsYj3LVlvUzXt19rx45B2MIrZv4SY5\/kcIgZPMRRDkjLCAmH12fMpQV9hFit70xM5WmOndMmhSwKoID8YLQ0mSI3NEHMkcSwCEIOjEb6S6z9C4fyeEdJjaFLXiHmZ1+wKy9C5VY7ibyLP4WB2GJ5bqpiDeFBokFZF1qoSjIyISm+D8wkamG70KjBEzirOf+JLhpLZEraKC1ggdzeqPnM+Lkr142bRiHvAKIMcpZuTOb4SgLY3qYe9mAW261URTiyylXCo3bg18YNRqsfw4GpEK4bPZRFwAXbjaesaGKBXgFI\/Y4IkIhwaAyvaNsw5e0IHZx4lw77+HcrRF58QGv2mWlCU81IbRgCX5gYG8eq+\/950cEWps033uYz4xTMmLO3HpgEX3aIb726L+gzM4XLgS4uB+agPpktnRLRGC84jaDN2t3qKYXjyIbHNHByccls+LHuZdmFrUJ58fIToTM2hJDOyl9fxT+hTnw7ZWdl9i5MDlwS1+pK55k37tBpq6vwf1pmf89ZMSFWSSXOE9skNuSaUKETEN1to9oV1Crtcue5WZ\/dVRzRTV5Im7H4tM9BdWB31PxOsR3B7c\/STr75iigCo2sRDlXUlKy12o1VAWXxX\/gAKjrZ778S5G\/YmpXSZ1f+uS6iR1\/UvXNYPbx7U7itpvBa\/qCGhoFBEcjSpUnIdDUemNb+6r4DSf+s86\/cQ63KRzGalIE7vIeuori0oityViLFdcDZK5P6V1W3i4jMwNE3uSmJrZ1IIUIfrWBwhknsZ0oWjfVBVIHy\/GX2s+RdzzjxD7CnD0Hpi4FOa83\/hFG9sfsYobqiVjpeFAA\/eRw3QIb5waTNsbV4DZZAKQrcAGPjvPXj+QkU9bg696ZWXdpxbX55jXUVpFMD6htWMxovBdoL3dCTRUhB2gS3Op\/SVbIbb2BEBSZw+zCpCw1vBjYfeGhfV0ualF9NJqDVUu4q6UR813mOfMmTPSgbb+dpmUF6rHcAKkOmj7jcN\/pvPFPmbjPV2Boahuv7+Ryx5GGEHChHLCKHL+k8PC8\/R4JE58QjlIPctGsChDVT2fqMe2ezH8hxY8jChDNnJDISr16xftTS6KAzmoeP\/KbnZBhELFWsMSIH3TKmjuTDbmK\/YhnwZjx6tZ2cIWXJq2ivevi8RMC9kUatIv\/BoWN+LRIbM+PbMITGrCYIddGyHut9ftQi6pryjFvq9KouNqE9+g9nEjkFWj33H81cOM0VpPiZcGH4+pxfXZqJzvvGlrbkQlaTnRBOCh\/QxRJcXDxzmELDH1D+PQOQ1+9wJZ1znFSvFPZXHtuPbBuqc+rYl72jC5xO2lPKmZI3tEDB\/58aWAXX3ubrvbmsE8UMJvDQnibXKbaq6MWxcKZoXbe+QQd2rjAWnZ1XQIuhBf42KWvLnzaBroEifkj7NIlA7J\/B5EP94iQMOPY5AfcR0lMlPsY8ulUqEFXjE98dUZw9u8nHZ2dQ1e1GJfeuE4coAZzdhgzHH4TLezF3v99ZlYrLewVdtppAVk10etOyhh+oVg6gTIQ4jEvTnSyMiqKuPP294lzX5+r3xpkJqjAuGDl8TPK\/NnIuLOVK2ArICVCPGeBAG\/XfycP3T9Kx3D9ptF+T94jBlSEPmlkWUuEzXuncH8cc15TOaxLRsFj9i1x6Dx+bEneaeFBoCl0hMZgeZnYci7Q\/0Qs1knU8HOL5dM9A79Bc2QgyzpcHKcvbxQTyMJHVyG36UPA3IzWIybsFCqEg5RkUkhYo0A7oIH7mpNqAtc1\/Q\/DDxzye6BjRIEcNWX89KVp1IEXcQf2An2jTYlmVX6KVKQgVFfNXmP4frDO6qfXzGNw3liwvrBKItvBQKFL0mBLxgycPstocv\/Dp4neBRZSZJivplmvPRmn4VKEN7BbhXnRM4RXON04p80p9HkXtBZapGVrjx7Q3gAJbDMkAG8gMFws6pczHs5IB6MmZv2\/MQprQROj2K9Rm0iRPLBm5a6uQs4odR6b5n3kkYCv91UeI+p\/kuj6IqmPAOEwBRdNz5heGOV3y9DmOHvxnZ0W0xcYcY58nGtGgCMf28l\/Ew5jb0HOzB1KyCo975roErs9T1FiltczVWbBj3WjG2DS4Ww66FKVRV6GyhhtG+Gadah43\/y5yqKLKqYq4awdlyGXfoM+NghLaeefIICVtEy40TJ85FGzqN0fxikUvOTMISfn6Yeiq0visqdwt9Vbj9TFBZsZuhPYU0SnPOryU8b2v+GNkZzSA6Y3DPOGF5Qc7FZ6LUxHnNuPn5PWE3O8rI+kX05XvX4Icq0QFPmsQGC8XwOuFb0ZYB2FeQ8+KrYy6JTHOVvbL0ur0qd6iKju0GwZwL13OHKhkYQ1Vz4CX9q2uffoaCrHMOJDa+IAqirr9FXf+25jSe7qCEllTC2NPnIWYDWltHTUfcdl2oydKOUtxJ0n9WmslMMOVkiiYgglvsPKLDq492rwaUyTwUWhw3h4Ddr9mjENPcaz8UnKDn0Z4GJcDFeYlLVBWVZZ+WVovVmKz8pOVopFzD7EAPfiz5rlFS2A5G8XkxRJGEhvm6rwmkFxqtg+CY+MK\/wCS1WSi4wEc\/3FBOA8R5mtD86lulBtkvyaHS37x2uYl23WbAtVOfc89BYACdI+t1ZTKz+JVtX43rTGMTUgI9GNL4iPKubwVf4mew9YSvq1t3PqCVkfrfqQvT2BeXasfYBHsbvAjJPghWn0br+Bgk+EXJXCdZQC+S4JaN2io7H6I3\/wiokznPi3PgVfNwpmNXheKvFIZzgnA3dmJLkcGx46i8Tnz7zrFeK0i5oCBuTCNjIoECN+M71C458uME\/czYOX2IgPPcVz8BzbTUfBWmpXmJnn3WjH1+FdiFcB69lv1uu\/0AGojsudjkb4Mevp5TJQAmu0f7i34BOgq2FqmZLcqNVrU6bvVjPGSpljUHTyOP72qVdEGG0a9Pm0W0VzTRfJjYAlWiacWY40f\/ElX\/iqt5rCIvCvsytxKHA+XZw5aQYS6OXf91Vs3MFHCe0HYn4aP4PAKdhZe9vAwHIsoDdTSO7Mkmsili5SOpeIUamCxGgerCSQJ9HB6N\/KNc7GszNAtjnF4yRGEuszW6KFx9qECY\/mmu2KvQSjIwW8\/qw2IiKtFK0QjD9nSH1Cicx9jFMqFp2126a0+bwLHV1tO+Jla5leKeFCmaXVE5fxe3gOfZeZSNB7\/tZF4hn+\/fEoT0R6hQnnfrp\/IaKxXYu73fMRmRI9cRzjXWkcqaUNfGsxfATOf\/fMoEzoUF59aBC5S8o8EsBayrSEi6dV6BbTqhGb+SvmnqYc14tMaPZKqAUV5e9CpRLZ8YptBI4BxFHCNLzcaRaawnknzuyh9d4SgRxhsVJdEjlmRM1ZokQ+caOZo1WR8+dzcu1NRoRjhhPJwCZ6D0Fdo+uroKx1\/tvy0NKQWAq3C7ULYZgF4G8OzAhM4IOWtM6dVRodqHacSG54TiJWaBAbuoPoG2WHnmI\/I5IHmgxajRjjBMnyG6uIACUWF9URAjUXSTS4pO7HRkAQx2UZWIVmj3N8UJzjrTKO9Aom3JXRxYx8I6Qg9l6v3PF8SMJ1\/yOWcciC1WyYO8\/C2Wp5fMc\/F3z1NkhNTqQ3uhouQDOqzdwtqfm92dyIf6fVkPUuyJhwIW36l+eS20LPhPQ\/wppyMbENH2W4vmCRUzVdwUirrxLVuLRKsaf4ImIJThM7Zgl0xXZqOOaz1LPWC6gzLHY1OHhEh5\/zRE\/9zE\/IyMvYKUw6Y6KUra2VmFEWJJ82o\/yvNPOi+nLWMxRdcSL3HH4k1K10+W\/V+KDsfQrFZkPzF00ZKZOVAJWSuvtSxtqa5QmjXuqE6jubelr62CrqzRpF85NQzbzbfr57cOORBUK+ZRErxa0x8w5Q==","iv":"2f618ea98f5d8a3ebe0c4846863515fa","s":"58dbd63768a7b975"}
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