Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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\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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays