Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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hH1UWObyaL4787rxJtl+waztQkyo\/bqk99TWm0A9OT0U41kY9GzD1u2vac1GzO6EG7CNWM2zw161KuASrChFgzxud9l8\/Fei9bHTlUZuXAlxiS7k07Y1CJAtWqKwKwZDSKB0hNy+fAitM1ar0fUTZ9pTzDGjiNo3Bj+qyC7rhvxxv52M7CnZpYibda0sHBL4ZhceUCBA\/yGkDLlbNtoTXIYZ2pCAuUMP0a\/64VnGxE1LHYwvSCfBjYodFAfUgfwD\/I+QoJDS4j\/hE010qA9LKYIKvLDT05+yWp\/\/tzkP4C3OeRo8f3CJF6VD28JRU1lEqvvVljY+zudyGzu0HKJJ8dvRG1dvF6\/I4mbwB4IF\/ExbB7KLDtUTPPqt6xCQmP27iMDXkNWcN9XJfIX0mauVyny4flGTp0D5iyhio99frwEBoGUGsAw9Lsq6SnM9pDyCnoDcH9\/WeaKjaNcj\/dfPWVY62gfdc1Fxri6JTNb8FIuorcM294TwKAH+4nNmjyPiCQR2+QgWS1HiXWfd6JopEEYAKiKyqTI3PPWO9lwqJLjRjh3+IpxSL9f6kVZoVDQimnrWVj+Q3gy90297GfIPzdCYGdOrkkrK08kBEECWioYKMmI7Z9BxX+wL7VSEML0PlnY+q1MCPpYtDUGUfQwqn\/6FGWCCF1Jx+siJHIJPn\/W53zhpbttNUcPpdrz9QHEOhN9u5gmIQKhh3PXtMWUZnwOVsD9aeXzPEbr4qtivesIKqscfsNs7lL\/mHbHh3QTJWxZ8mxpw5YNZdQGaY4mRJ2up0gTwyvGnRlgQmDg\/ZgW0YX5jfjeBmhd3sgK3sONkCDZcqlVAMoAEufdqrwf0yeq\/zBXPT2B5f\/7eTlWVzsbZ99cKiwXyvEhaV8YtyjDQhLMqXI16\/p18aEkawBHWzpUeuV4mJQ\/aS8VOIKug6kzMGUaVICrfyfPj4wcflf57ljQaYjoTBTjRHy5ZqUlq9V1IMNfUAbX2btHb7qAmkXnyYNBEFuwf3ZaXR9Aa5SNWNjYYhKH7FLkE8cFtxjew6dO7PMjpKoxh3mcspOeFIJmYGc5NVJoLkIfn7PTP7S2Uovb8RfWTaNV5MGbpFPqmb8y1J5Q7ChOkcOzHqUSNUkHgK7dRCsl3pCVkFOLlhNhvvS6Y41pOP5gDXacqTjOQAUpjJ0MkX0f5pFcAGFisSUbCvmKrluozg9iGIT0LCuMTW9A\/f0ZXyJTD20muiV7dquwfoAXJuFCk24lcoLVHrCOrAxsaCHBVnUB+aPFrKkCOpckSxRhhYvpbkmQCKtPAIWNS1GWs3WncJ29eeGWqD8dkTjOSkrBEvc6L4GAB1rHXvx5lIvQOmTBgpjX96a6tNE2ONMlsxsbyGQuCWkSe677mvSNoyhSUiA1+O9Yw363CAAEFE2UICZNJdkmmL+He8LOnEuBhK48d\/Gex6wefBoa5wNEwpmleRw5cqLCqYKvsL2NB1cPv5DB46FATbRejVTNrFRE2yri3PilQahhYE\/aLEMQARCbBW2HQ1Ojhy8NGa0qVfWGmTD4BUGz6Iudkq1njVKywUFe4Z2fRDvwkG3AndHyUs8laUnPUYJHFy97JB1gFiY2m2DVlzq6IVzULBM5T27o1+fpaPXWTPWjUt0voqivlx91QIjeFTrVfUBg0NoGxJY6OpmM+qc8aaEcngH+jOKKOrhbpfoeC2SgJhH9iDBjuXODk1P1fddn3wqja5j4MXf7lMzsCmKZH6tgd+VjpAzo5x47jG7d9IHiG7qV\/vW4WKnF\/nHuuGlboRQ0P1UGFcKHGhDcs8NnbNigjQOoMxCrMLRSaL8Yf7xmJvNKldk+mS8Dp4G2xD5RFeyOqV\/TZQTZmCjbOoP5kXCe+sWEoxPae7hzAu+uDSZ7ZGgwNpMsbdPrXYgX\/G2+GyKKQRiPYt4ObXHd9cIWJ5SupCOL9eadhK1rksfwB4yvqynLHlAauH0N2RmGUzIfrUBekiiTNPXMGXwmZcmGatmrv73J3Iy\/qAUTVncFhXHGc6WubPIGclXj1fwlxitW21HRddoJQZyODyvjnGR8ru3suZ1H\/QHAbhB29ZQg1qYDcyViOe9Hb8NzfLujgbpFdfZ2sTsliBvrbemdN3+HL5G4zChzXqjWQdws91CGjUVBUqMP+Y6EETLHHuAHypUMmBVuMIRy0UOgM3qjHpdQgJYtXoWt1yTlZbo73dhZeCjNEQWjc8skhjXERqZFcOrcjSAOmLe7qQkWF231vK4yuWfQOBzMTboXa3USGDmyZtfAV7+tK4WgCBPrE0jzVL2WzV\/9ufE8\/SQuuxfhwpmZQkdRudNgzCTEazW7tLhmERaAPdAZbDo8yNMDeJaeIVcjXD+AqQQ9RE2cs1dquJ6TWQ7FdurdbJWb2K\/lOtXhaMwZ3tjvWHQzMObjYq0z0sNnR07GhvKtdSqKaE71UQ0ohpjLvU2HZBYGUEqonjd6uv+ONwuQFRHC8bemGCQeLkr5\/X0bmRIwpxVjFb9SYCPzJ4j7Nn\/Qaap5OTcRTuiSZNhmOnUVKeaV7UzSTnXYXiImXKyAs01nhs17yUxnX0Ax6Ij3UOZPgwQw2R5ozvaSymXOvmsfnoqJr9RtPoAI06K3e0\/lDepUBugES5\/olNAB0gtwCI7Nitkt1CXZQSb5mdcTyM7LbPPnqFG2BjjsYXCijhIA0T73wYPb1nau2tY1pH3LKuYB0LcLcpPoSziZiGSMyx+TctBQ4qy4QmGHoQe+Fx7qQUGSS3GqZkvn\/K9jgH88oMVPvD+0o46n\/rCJHqvuZxULTC8RDr584qbT4kHlPfIC3mXEm1vAFXEI6GpYgPWIqiTSe9TdeNTOLEKJYXbdxSF2njKkH9gJ2lkhBRyPby8tm6sr\/tbrYkIEbRwgc9yuHDnPo7svGuSzJ0n6mLQGQa5VzSmzWko1kHqTn+cGcpmeIqguIshUn\/9GPMnytCsATVTwG0va9Wd01nVHpRKrmtDZs\/qUKGGn2ehjRFt8qOsTXxzYrwSlaVraQ6Zg3vmWw2wqJnTyumAb6prdihjW0\/MXD2KDCaVVLDGROfyt0WqAcC7oK5+C\/NvsucGhc3ue2klxRl1q2gzXK9Siw0KHBaYIhkBVgQ2f7G1VdTTSWyPdElXwZwUUzZSip+++h1pZEnM6vvjV7xkxcDWUk3rnwg5fdidkDFRyFGJzicb8c9cDv2CmNqfPmjKYbftnfxtYA9QDf0+bT8IyxiD3S4SkeGidOEMS+HgK+L9i3caZ6DnUOfAFsVZgqDzecjenYOTpXRazix5o\/qny8kK8qulVjuPBAjED8qVwcWnA16SxQPQk4NipB8dGnLxrT2Dv4mnZjs+oVfZCVYb3HL0UdhKnw39lfPsMUHkLlxB\/vBJbOKIYpikO8cY6IcfMreK0bTu\/DQoYfhXC3r6c53KFu3vItRq\/Xx5qa9GZaQrYj\/AnyXZH0seKrKvIjTlXWuASr4nQSKkO41OLiCi\/Li1URRpHhNF9gURaxXo\/eXrFUtfi4iZaQN3\/VxcxDOI75v8vNadM6zQlB1Y5MTLUyKLjSZtJoQifgtAewYmZ8dj4WunzFLIL3LEIWYjNtPSaFNZE941rKHzFwiWDOt7DqEixtg3al9DsHA0GMrAI6+LVFeEjxnfhlTrYZKn\/+nWT5SNbdW8l1mnM\/uidxKrvYANFBiCW6qI4EsDxuTMSyQDF1Aa0qHVQyPPtvrMcpRIFw6CIuXPpsCcYNwvusRPZH7VWdr4zPreljuF0WCKfT0n3EWb0y5RP4DOytPxiiNGekQhqWEA6i4SQNTfIFRh9qQ0AKIPSlHtIycW9YJBAHZfaiKHwYdjgnjk\/f+\/XJFO3Qp7yc2RekTYnMUaeE\/LTO4ivWRt8TwgRjonXi76iATzBxnuxxRaXk0jxQiJ72Qy7r\/osTWmZlMoSVqJ3DCWBIqg857rQ\/0vI8INtnYrr2ZmQmHBTF8IJ8BCSL0X1a7EOeNciWNEiWMVxRaisjmb04WqGKGYK6Hddo9j7EXjG3juqiypZbPJb6TXkrC47saOt1FvByPjn9lOpbGVxqkyjUKtrsvgfXyTFxAMecFnBxMaNZxm40746rOLjLKUuZT8lyVEAiDa5twUCXquRmHET2pfyuvXym0lRXHYA6RRGNoHLNKPeccBF76Kte1YaMaucnVyEy+DS6Gk3Lvp3Y+ELdkEoTQmOl\/Zqp8DLr4uBFLgUZI4Hu1UjNMmxuFSdHjLdk4VdQ3ncBrFmTZT4D+D1E\/wRfHhEOkrMKSwdfYamxvhOKiUrPTyVLYJcXk7FiIS0IbRhc0zfKzMwhsS6jqvGj6vRMIaDxiLbzXhXavrxCakTPoUvdWQjuqHk3ddfprJ8KAoHQDWb3CFP1c8EyN0raD9vo7ve+ZBe0jjV3vYZ8SIp1Su8NqgDwYspQRdXWz2QXIFD6MyytJ9TqCQtyLFv43IFaXgO8haS+I4Rzb3o6lfWbceTmNFjiKq6P9UqhmGPvp7n17Y5fpFq0wi2bK66YJQ2H3btwnvodcu43txM6hBKOlD2Bdu45zB5PqXN\/mcqM0CaT+FZPFhndiw33N\/eq3L9P9mm3Gy7Zg8k+CZAf5ng2PjVny+YE0YlcCTFQqxTGA7pr1SXMyd3ih+jta9z\/sZCZYnosH41OMXilYl4ky6\/81CwWBQYy2vU8ISiYY8IeGUSxQxgozgcDjwra\/AnFTznWP9cul16Hn+v6pHZRI0mGax+5SY2sbqon2K8YzVIwSDVNdNs3At\/\/TaaW1O\/+T9ETWI\/3kaHK+VA7JNBJVH2tR9+cF9Q3rK\/MPNtA1vlr3U4nLrBSPWH6IKVzmS\/gh0HlmNwOYp0\/6OvPYeafFFp0IV0SBmUT8huCTTO4M1jciT6\/1k+\/MNsNxcU4lP1Jc68qyo2GXlPtzOuAP+ZSmocF2K+GGtLMuJeTl3M+bThiPCvFHFbkXoWwpPsUHcX6\/yiZnDOnKfYKxcUQwGKSpeKrtbPdNOB5YsWWI\/rxdzw22PifYSB2GSScaLDK522EekcobAd\/Po3oZcFJbp0Wu\/gle6CBHc1M9HFz0mSpiF\/APwBnmVVDxiAivDUHuRpJCNqA==","iv":"d074d69848e6d36b667c43ca79dc8755","s":"4069ccf3bf0814a9"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays