Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"3658d64b6b0b09be6fbe9a1efe97303e","s":"5002e4e4e1cd9e58"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays