Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays