Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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UGFnYcf\/gAhDrn47Kuj3JlANDNq83ruk006fO4xXEW69ta0OdPCq5+ucS\/1+Mc4zxBTWk1u2+x3JgCXyXqPpfox5h7OxdXnZTdZCnhKyNZz2UI46LvuKk6E5TMyl7wwp\/Fi\/Gzmgb5ltjA68zdGsl\/kfw3WyyzcjveLCKkC29KohWF3W4VQpylFYCzArDwDe3ZTq3YiBPO\/\/c5n234kFNiKxM7QaO0lEibzWGJDxxNCmMnNf1pvka6OvdUfSO26f13aY1Rp4HctaAUJP6qVGByd27XbSmuD7Lpx3fEbCrehBgpk7yn8Uut16FqUadYvJDdlhFZ\/nbjQ8LXqOsrxiZ9miMW5CA6v8manALWUSUC9osIJtx\/FeGZn25ATPJqvEIA70ivRc3Kg8xYNEy4s94XQF+eijGXFT730uSo\/SpnV7AopNw6bDq\/gAacntxt2X\/eDV94+5bQ2EymbdKS\/6cJSZQ\/M4Y3o+kzORt8QZfYPkwx+o+8od4G3kwEdWj0vIiPnJYNFgqpoEL0xtjgja5DGQx1741EKj1NsHgU3hLAhpWpmk5mkuridW0SoRZ+fQ8GgIXPK0IWSIFo03QM5zu6PbU1FbAmdvjCT9MkB5Y0fJbqtN9+ieqv4ayUizf0iMsg9Da5tGsZkiJJwWxNz60ho6F3ZVkguKeouifOGUfvwhIj8sQQ\/l81fLkRfTmhOJK6Qfv68CCAroYkgbpwAJKiJ9vC0uDevESQm3rPxFC51Z74Jw+\/672XA961wAA6h07bIPV1Y+40s9EivfFtFd9NdE3vQpIcRb9YTDhIlzpj0UdvKINEWooFif509G6wzFIUfHU1HjUWJPZIKv2otniOvdqG\/Madzf0ky2X\/gpvjay7mQIJ4HS5JZ1CMPqnET3pzlJTlZicTdOv7UdfT2X7xVFetM61Ttu7bt\/fqxQyw8cedSykIEOPeq9VZ4q4w0tVGOYIgJzY1MUm0U6qiPK7AnqGRmPjkpGvB6ZuWcp8PIxoFaPTd+jieBRqIw7CwRWXIJX+KGSoZ+eAgFJkpJfPxn8Po8WD6Qu0vQDIsuAIaBgmWPPwP5qLTZPUdNyRhcTFBAWou024MlzDiLe+8b4DOXTHY5KYgCqlwhpiLKDcTpnPuVei9XiO6UtmZj4jjKj6jPGAc7tJp4PAF6lyibUv\/3S6qt8MFxyH8+gr\/friCHaNt1NnsJptB+6EpiHsFvZiGUPvkUrvCTJsUS9fLbnkNSpmcLAdXJmJ8kTQG4br7bZGUEbBGWOos8a8WlpjMJe\/V9mnyJiaZE9njXXN4OmQh\/P7bD8cI6+lM2XCTkffdoL367y5B9NLHorwAcY+T4WhsOVqegZ87Qza5ZYiOm825qtrY5Wg6ybKWuUIkVKqE624v+\/9fmdWC52wPLSkWdwE7zeVm0WswXouiaOOcRhSqT10qB1t72TOZaA7P8lEBgtElfVqF\/Y6SJ3JO1C\/+fWBbwtNuMH7wfWjPd070z546uSRvEfHZISLgLvQUREdm8E42QuWhUxy6PwD35qdsuOE21Q3f2Lvyi0yCqQOe3Euk5gHfwJ+f5Q5weqrmTi7SyalD1QYJKiuAJl+MhEarL0OBXABiBrdHiLiFkS71YPb1GMhOPJBExU6sbq6WB263KfbYCzELdTXFO8Vnmd36Tto8iEIDewIxnCK2iCRb9Aw8J2hRnZhXF0qvUFycy9bpJeelxiYzuF8xQOist\/hzt0ABQutNGn2mBPnt6M+45X0UAGtE0vSX\/Lluu2XQN6KXFLlYrLZ4fiXvBQqIPRAFl98vDcvvTe2JC8X6Nk6G9KqAK70ZpQO4Dk9Hm1rjWKM0I4TuqKo0NRF7NHs1XtCSiWXsPJ3xxQZplSB\/Ftz3AcXan5sA3mxMDi\/msNCAz8ns4ogkgKC3GrxF1VD18MSm+N2h2Xti0XvIeCeb5yUamId4YmVAC\/2jD1hWZz4lSOj3Fh+AsQ2Y2OL7YjtZAl+j7KPa1cx\/LBZIaM8HF0LzEJWs8Yw6+JKGl1IbPOwZPqAWfpX5OM5pnXyyygkbr4Bp2Q+AXuhLoNADBOb5A4BMYMeMVk1lOHc5Lg4h3JxSYP87Xs6phO2ab9a0RS\/JvTS1ynZh2b6WMQluYriRDT0to52DX7r3bsPnDd8uGtzz317hZ8rRjFyvSTE0ERyoNyezMu8EIdkShaTCacWGrkiI99DC7q\/C8PkVEnk+yWuMjntb8TMITGFxBxukoqVemlttFDPHCpMcx4fg\/DftY0h8tnDEkH8LnEdf\/l7BOlGnIzMkyCGGzUKHW5yMl8KsFzjvg2AN9xFm+ERqNj69nB\/1SpspdsQMDAteruoOFYUxQJgo0pys8ghBPDz1i4gSFOJg\/DoPJ8IGNlszaCMb70uo11QteDXZRYe5bfZsWpa6liku3Sf+rE6z50qpW0RyET5C0wZzz\/INUwCvAbeTTbmOfNGz67NmV673saiJasGWjC0fyimqG3uEUCbdwbYXsS0D1rOPZomcJHoi5lU\/s0KlvRGqMdzc+ryNuLOMp1bwGr0PMXuPH366wuTOap9H8BAO2A4ConslbsIGzxC5OQpmMmEVGFODurQXq7VCqGuNDDxQx6f5J35+UDMHEmLOS4PmtE1fVAhVvFJbAwjEyO+hAsT3+bunaQmJkl5Wwg7nLy0jUVltQ7D8HOOEE8zkte1kOFgTKIb9ZGKPILd2BULkLNIrAizM1vNndqMZ8n5L7kxGCeThjNk4XfQGvmlb8I8dPG8RMOtQfzRzH7p0Okcb+VnHy8XMwAqtnYAyLzwml6KKi7LL\/u83zsgfRztt8RDgmGy1qG0Lo4Lv7GjqpRgQ5JYBZ5Gd3MfBc0RFH3hB+tuoUfT0wdz+tqJwLUHcoiHpDzfXaXQfcO5IIq2u3mYp4fd1JMIx7+ZoTi0tIP3+v5N1gDFVzPAXpzvrp9\/8MxACWL7XFrktZ7AlLqINupJxATPMEEcivil2lbymDh3414g3qqrCCQ5pzYGzKo0Rmh\/TE7oKM40oreJbXqslQ19w+7+ZeVXTPAWse2AJCWibTewHtzHI\/KkoahxenjVDuBJyV8PW7vM4IgGvcRnnt75oVhEfFD1Z+mfEVhMNgU3nMJU4u\/zibeTQ7u+MtRnf3N20nbQYlx6L5lTAioevzrbUQKjhEWJs5pCgLR2wBEHBbV8VXxGRDpxqCSWCh3sn4WbWFjYYXTffr2SmOWqFS9dHM51iGldpCUrCGfOUvUzmcOnEcwC8sMIM\/In2Hz1VQqjQJMHPgP6hEbwLLzPwBMIYk2NvBFL0MSHp\/cOre+MR5S34X\/NlOwQmvAvu10SRv6tfRUN7DXPKgj+l\/YuhF92TpX213DP9IGgdWsKMMvWrFUzGMia6y5b0Vf8GjKgKjKaQuT0Cewgm+tfHwNbuLy0LCDZ7uEpR5qCIOJx8rBBwqjPZUqci9GuwWd55LtE9Z4RdQ+Ehsg7DzFT3po+5sp8cg9mb43HvFfB3aHcyUotFE\/0hKHRb12l5yo5juW0JrYuHeWOrXEpaH0CMRCBpcTFNYR2qwobct2tu2Sc8Y9PLGJO7R+\/JERH550D3W5YZN+rfuOkL+z7c3nUBeQB6bSK+yEiS0\/\/RxhV055H0x1446KvcN836B7UQqOyo2+mDCBE8wW0YaR8gVTPYpttq\/Ze2QKjLrH9sYJurt3\/SLoVoInC9PN+5H4en1ne9i9x9oq+sWDVuQWrRZeXVRMIONOJYCY2XQGgNih4FURQUQthFR0QEkWl0UWSX19Of310UGPJOIApiSmUCgd3KWG\/NpPu11NRxYlv6hMb+3\/SWP6qGbxvIwmHgwKt2eDdl\/5iWbYH78sK1LyXxZEHhFnPFlpWq16e\/533TUIWwXKJE0M5YEoKCWxcltlK8JDYPtRJZynLQSKz8lxGD4JJG2D3HctkQDINQlqM5E9d50t+Qf7rqBPiCFmhzgVyJ2uohQNVv2CC7bC+A1IRmXsC9laL71LJnVsUQQd+IdvE2f+j1+CCOBuywlYTl\/Ql3dEtNDIvUgR6hJFwbDANBmEcF1UQWgVKBsoAwVSJowVTh+4y+KAd7Oeh6OOcfLLTfSxDbuSILywX1kICoQvwQrGkzcLEQy05UO0Dt6BPMLgZ7arD8bqq8k2WYm+43QVcYearda1bzbxVv7DpAQyZpuP042Hf65\/O+\/1S3LCMswVMxszNU+diP\/ju3P8s3rSEQCMTea8AYC6TUOsZedquLN5MiqeKrwxBwpYvFD+NaCN2svlPkI\/FO\/9xv8DaYxOtnTr7iEPjcSEJFJKiIkWlJ2CvU5INz2UYZYEj2hxVMckaI3pkmll6865poWj+jTsnxwBF22IzVTyuzsmhIJy5EI5EbE3qLAAzy9QxdwxowxZsAoWcREvZhCK2XFU30XP63DWfPuC0rGKiDXa4HlHQsv4n4Zf5auaPhRTYfDCVHJwDPHWBXhvvnd86KX97AFj1Qp3L5c1qwAH\/z7jYWhxfqu6QEFm+\/g1rLyMNRXoHyaFX28LTvii9OxwlRXr9Wxrc85FVyvlbQcHbS6b+pLLE3rdfWjlzHmkfN96DMlak6vTXc\/iL2SVwRvTy4GLF0NJWg\/JTgaD4kJHuPk5GOF+9fQtbDVGBt\/F98zUSXX+snWbMm4\/sj\/0P2O3d47ZeAX+yi\/Ji2JCyC9uipIdrFV9Ce\/j99zKW7ZJ4imWD0ZGpudhTPccW5zif81uhw5M3flX6ooIqjg6QBFtBpe4XuKqQvL\/912JI+x5giRV9DaOowcjFv6IgW9MPkdjaJVjRZRRUzYxM402U0tBXWRSiVZ+ji5d3u5sOtlS+OknoCw5AP440Uv1SK2\/brIAs7kDd7itPPYm9EH6imeiW9r57xgU7aXmC1ovNRJqcYVBhemal\/F70tUPLC29brYN6W4lWwsEpMhZUSdf3qb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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays