Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"8464e10f681de1af05f8523a689079ee","s":"d16c5a0a4445f969"}
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