Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"e7a4e1903e4627218161b3ec86c3fcd1","s":"671c354fb4fb3848"}
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