Mobile
May 9, 2013
By Erin Shea
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.
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","iv":"1a0807d68368710d20a396593d341f22","s":"361fec25c6e068e8"}
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