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Mobile

Twitter beats Facebook in real-time relevance to mobile ads

May 29, 2013

 

By Chantal Tode

Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  10. Dior dives into French Riviera with escapist fragrance
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