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Mobile

Rue La La claims 13pc of revenue comes through mcommerce

October 28, 2010

Rue La La attributes 10 percent of its sales from mobile applications

 

By Kaitlyn Bonneville

NEW YORK – Flash-sale site Rue La La now drives 13 percent of its revenue through mobile channels since debuting several applications and a mobile-optimized Web site in the past two years, according to a company executive.

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