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Audi protects brand image with tailored dealership marketing

October 29, 2010

Audi has created a dealership Web site to improve marketing

 

By Kaitlyn Bonneville

German automaker Audi has empowered its national network of dealerships to coordinate tailored promotional initiatives while protecting its brand equity through the use of an online marketing resource database.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. France welcomes first Case Loewe location
  5. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
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