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April 27, 2026
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Audi protects brand image with tailored dealership marketing

October 29, 2010

Audi has created a dealership Web site to improve marketing

 

By Kaitlyn Bonneville

German automaker Audi has empowered its national network of dealerships to coordinate tailored promotional initiatives while protecting its brand equity through the use of an online marketing resource database.

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  1. Porsche to drop stake in Bugatti Rimac
  2. Puig-backed Joan Miró show moves to Washington’s Phillips Collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Sustainable luxury is new norm, thanks to young consumers: Luxury FirstLook 2023
  5. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  6. Louis Vuitton unveils Art Basel Hong Kong plans
  7. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  8. Business jet departures climbed to record 3.88M globally in 2025: report
  9. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  10. Ralph Lauren steps up mobile game with customized QR codes
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