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Lexus targets progressive demographic with online talk-show campaign

November 17, 2010

Lexus has launched a talk show to promote its CT 200 h

 

By Kaitlyn Bonneville

Lexus is targeting a younger generation of luxury auto consumers with an online talk show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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