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Fendi challenges norms with print-like video for fall/winter collection

October 2, 2013

 

By Joe McCarthy

Italian fashion house Fendi is promoting its fall/winter 2013 menswear collection with a meditative and print-like video that showcases products more effectively than typical promotional videos.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Veuve Clicquot debuts après-ski activations
  8. Hermès showcases the surreal for spring campaign
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Pratesi continues retail push with new Boston boutique
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