Research
October 3, 2013
By Joe McCarthy
Eighty-eight percent of hotel brands feature a mobile-optimized site and 75 percent of hotels have invested in brand-specific apps or capitalize on parent company iPhone and Android apps, according to a new study by L2 Think Tank.
{"ct":"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","iv":"bdfa71e5836a1d6e293749c9b5f1617d","s":"abbbc532d83b6fed"}
Share your thoughts. Click here