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Mobile

Mobile ad revenue climbs 15pc during first-half 2013: IAB

October 10, 2013

 

By Jen King

While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Lexus chooses social media sharing for December to Remember campaign
  3. Audi joins Major League Soccer for upcoming seasons
  4. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  5. Christian Louboutin delivers striking summer 2026 campaign
  6. Moschino allows consumers to shop the runway during live-stream
  7. Belmond partners with fashion designer Thebe Magugu
  8. Rolex Awards welcomes 50th laureate class
  9. Wolford seats new CEO, chairman
  10. Michael Kors launches WeChat platform to enhance shopping experience in Asia
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