Digital media exposure enhances luxury brands and drives purchase behavior even if consumers don’t click on ads, according to a study on SEM, SEO and online display advertising released by iProspect.
{"ct":"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","iv":"61f27f54dab912fbf1e5af8d708400fb","s":"e90a04f9addcfd4b"}