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Mobile

Michael Kors eschews mobile’s expected hoops with store locator ad

October 25, 2013

 

By Joe McCarthy

U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora's mobile Web site to push in-store traffic rather than mobile commerce.

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  1. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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  3. Louis Vuitton unveils Art Basel Hong Kong plans
  4. Uber expands luxury business with acquisition of Blacklane
  5. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  6. Cartier celebrates 20 years of Women’s Initiative
  7. Cartier continues ‘Artist meets Artisan’ series
  8. Regulators in Italy probe Sephora, LVMH for youth marketing
  9. Piaget scales Place Vendôme flagship
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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