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The Waldorf Astoria unveils story-centric campaign to tour hotels

November 6, 2013

 

By Sarah Jones

Hilton's Waldorf Astoria Hotels and Resorts enlisted British author Simon van Booy to pen a short story with the hotel as both a setting and a player for its latest ad campaign that raises awareness about various properties.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Chanel unleashes ‘From Dream to Reality’
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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