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Mobile

Brands should leverage existing mobile games: ad:tech

November 7, 2013

 

By Joe McCarthy

NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
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  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. First-quarter revenue at Kering drops 6pc
  6. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  7. Fendi announces inaugural Design Prize winner
  8. Air France unveils Le Bon Marché pop-up for holiday shoppers
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Paid content on TikTok driving brand trust, loyalty: report
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