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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"7e0106ff0a71df8e90cac5b438f8a404","s":"49f93c47eaa3170a"}
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