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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"2b1299cc803c38cf149fed528522a0b9","s":"05f0ebeaa45387ab"}
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