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Mobile

Brands should leverage existing mobile games: ad:tech

November 7, 2013

 

By Joe McCarthy

NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.

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  1. 2019 luxury spend expected to grow highest in UK
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  4. Dior explores the craft of Sauvage in new campaign
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Men spend more on luxury, but shop the same amount as women: report
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