Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"c55f5b6b4ee764c541d2955ee1fcd9b1","s":"cc546b929614d26c"}
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