Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"078b641567b30a3800c0a0b2c6dbcbd8","s":"d39034f5a91aee83"}
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