Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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9ZAcVs+OXlR\/EynM16zLJcpK6LWwNiYDHPDynmM3Nt6Rp9EQXgkkmZB9MzbQWxo642S9MAzhLQbzzYbMFLNvw1C20pHZ6XNDqyEs4MKoidWlx+EgWe+Cnc+fR3lqf\/SRs3z3fjq1q4iHad4ZCavVoGDqEybkD8UPKIiH6NojZDa3EMbTFqfscUXvuErLhRhYmFYY0iyDtAio3h+9BeDbcjPXazPkL1nG6gR8OOBC9ol7vA2hm8slbYJAhDqrkVkB0uZNAB1bEcJRezob8mjJjI\/KwwYdxzGczEnWIWgw4qewhKKZeVLwPF\/OkHGQRG3FJBiw7efmrN+UX6rumxssTy0EkNMQHUNNGvFF5KJmrvaBP4\/gxDaYWgUVDLDJWV\/YPccbXgIIvMjKDRAyw\/wzQ3j5LrPPRcZOBq0\/lE\/\/TA\/3\/DPSHuszyMNY6jVFhPef7y3PmL9s4+ERtcJXtAhWM2LaaiD8\/JlmpqiU\/AALDPk4VobR5nJ9SSsrI+FulecYZNxZPFTAoRJcw6ntnjzRfwNsVwuM0m7ml3Wbi5\/JUUV6wDuA7Uo5Z+00QjFH5mr0byMwsq9SoL0fkqxRe80sXzcZ5c54dYwL3IVIgWAEwyM1iNkS9a7JBOkIKN12ltrmB+uBGamoZKhWmXqgq+663fr5KfGrU3Nh5EHl0KHE2yY8TgVpqZiD3dezw1XC81aX3bouLtcz62+SwesKes\/yaCKyFRv78\/cKZT0NbsPy03idZNA+3dK8WhWreMVgrudIYaq7T3jg\/wVYnmnNg5ufT4I3kZj6BLCElO6SPe2iX5klet0c4y\/Y3qKCtUxEnaLi88T5LCqXdU\/ASVpKOg8JEV8sPEwNiD+\/+WogpnB6IU+4zFB0TJPnh3VAo5hFG5WxVAjrtX7SE89XLcJ2kMRAnN6PLOCMMo+R5XrviBjRBkWBweB3PQ1zaEaXTNh6XePNW\/XZvDnTd6AFGRco5p6UECvPVYmW7kexQDYtlDFGypf3afeDBpI5Kr6HeoEDDeys42o8nHmvdyZGH\/hMGzEm3d\/OdU61c5FRuuvz05LhsBO0RPG+oDPrU8y\/dLU510DB5PV2xh5Ta40\/3AuhrJNv0GcuM+81GUAw9sjpeQHOl06P\/haQOXZXMO\/Uf8km\/rPM8zKxJeGEx9aBpczQcQ\/F8pZC+fjUwoRDAYQHvW9uteoE16OYBcpkHp5MrdPRyOknfZfr9\/6nTH1r4g+PkHlA4jyd79ozWmv4tJ0PZ52L8n8BBNJo+UTrwM6ggv4L8bMSV87PjdfQd4\/qbwwchEJLnY6srohsxtu0K6kdCdkZwTC6lsd3TlLlb6UTd+vPx7JBRLu8\/rGxfOXLT8V4E7Rl6s17MWRX2YL\/EL8Zwozi0OPWvLUidfg437NPHzRKLweQPt5tHPr0UXQ0vkkJ6KvAzkBvhvsEqj0egaNAwXsGznlTubRffzWiw24u0MR0lT8EzOV7gE8fmntQW+nIaFhoMW7q5AqY+Ypd3ejWPjOIiTlzI+8OW\/MJd7RyJYH47MDM5qJZfgjCFmzB9XElJtews5W2zBywjHEirj8XkI5s4oTVbCn\/TrK6EVtNgKlm7a3vNrAD7RYDXeM7pBfANx\/2s10xvBoV0QsX2CCdXA8mVRpAmehfk2Qz90u6TH5r0ni7glDFKok6ArDA4mSySP6MBPgJcryfCMyZQSwPxZInT7HZj6bPEvrBMd1ccjovXlOSoCrMVyxRtueXrjnSu0MpxzFkvPnCCyXWNe\/iJTQDwDcsqemEG8hpxnx2DGr9imsGe6kCfJak3272mRkxuaEjfADpsUt8DXAvPfpCjg4Nud75+HdY+hiG9t7cXX5eZWWnkgQz6tAWo1wp\/RvLf\/On1zIB5DT51xi\/Y2NnLB53FF7RWVQS5pvQEGhYNu4pCuxT7zN3UfpFXtLZE79XI+W2VCDkH2QwJeosO0ZGmKCRIQfldAJD6D5oKXe2QveO+cAy07FD7iW2iTV\/quKGsqA8p6UWiG7X1BJKrIBnFjz2dEThSCw65QImE1i27wIGaXASD5L6cGqdjaC13377NWTkRf3kwAD6C9b9wfjgcYnzdiJDix3QoaCFMHu1vR7ccKV+gG\/GU+r0fGGEGrcPLeb5hmLasfO\/\/Ch1J\/6QexbxgKaN+vMee7hZfaG6eULj8dTZm0ocZT3hLH5yN0bSRl+aXlI2tP7MiPriVlirjQM9e+FlL8jO9z+\/uEKSj\/FTfe6J4MmybL4JhKuSkntpwr9+TRsNOMChcnNtdJ3oFRUom0lHDp2HmxgdNLbWPaWYusZ1N7\/oS1BNnPKc4BBMoFmlXBAyxKQd0Dqc2cYSjp065HISbGTNq2RHmvcLDtztvUQgn1mB22pfKfFV10zpurNGeyvmhdASPOfN7h3IZFi8sLtAMBOXeTL4JO130WvnSipiqqavG5jL5oRZlaHmdnwLWbeIT7L\/vOrMTZuFxe7bSJ1W+8tNieFfz8D4IlA+zLPCsHmufIUkHRvR5Q+A9xUCN+15q2smTDbQcB2BkBqbgLOns1avUibXLNBKuUP58+9fbxXVGbg7vXpJwqm+ca+MV8qQP45YemWGzGyU4brGrnx0HBL8oCfVvuO0o3zzny5ZxPXrf1fU9KdGpiPdCJE3IQqrzfhsVbZAA9JWAIOGhRzqyZ9AavTXt8+9S\/RLAx7apzqJO1aVGwRkOyOLJUvrGM7cUtZ2PV5Fwy7B31GwvQ\/RSGEzTte8+dnm1jw1ohsZ3CFni34ah\/IQzLpy\/pWd7qc6KhubZSJNMXKiODnqfMW3tQRptqSlqOWEzYzgwUSdDcPlhXSXdF5tgQS9DlHYiAgRVKtpmv79vYUNKPaMMhX7Na1+K9H8XDU7MvzUJmE3P3YnQdwTIccmWC+aIjUHrwS7Bep9n7qev1NA\/OXOxU5pM93V1PCVoCLVAiGNhGW\/H7yiuPT78HV8T3Mvfz7pYiJEgScWUA0SQtYd9jYUUO16iexsELwNJNmPZoN2RMtMuaXMgR2GsS1xyvwSTmM8ZHiQXMbq2XTBNmaJsmRjY3J2mhEloGagG6\/cxYqdPWqAiSQVl\/muzLSdCBFYmsWqkXd00yYX+1P0BWIyEazz7masz64ik1VDOgXv6KEHUKwqtfCtbmbmcYEsaJqrunvTZMi3wPU2cDVSj7zKGpl6N93IhsB9Z5gBhDz0vv2L8CeMCNukUcMZg5KHKM9RC6DSPfxTzUTLWGJ\/k9c6o+whgY7SsLRKPiM+Q043jFcwgWEDH5x92xgD4chfL+zAV0IC0wI8HRaph6UaRUvFeLjtUg+XMKSRAeWK418kKobyEayBIMJ0\/GGwNW1OQ9W\/M6dJYjwT9uPzz9OTvf3HdSpPR++UWKP5zrOt0D7NnX4GYzkVN5dVm\/zY0TShnoWEz4i364T06isS8w+gpg9RchZ68evp+7VOUkSlOnAbzuGLp4C9Pb8FmWJyv+QBNJCVnHbcRiZIWfGgg3aUlcGf8LIIJ9QnkHsZqlmJmrD3EfMk+riCwLIpfQq3lIhcQ1JSn8tG+kC1N9\/s3hwkyoCrbSTuS91NSWbV+trJuDDfezyFSQ6Pdtx\/\/83OZosvXPbbc3xc2ae7xpCmuSY4lYlXpiUKwIa6s6semqcTQ7k6h48\/OFgCUqqCZlarXu0ru2AROoDcdbvnVXqdgPBqYpMAtWQlmteyNNyBgxD9+L8Bn1AN\/StYX6MfjSCYIkggy07tYOm2aAyz5Roq+YiJY3jcbmpPgNP3vz\/fGO2vL0QNJX0hpbliEN9AglOK1cu26DlTZ+spkbBQ2eaW75IuPoyypBG64\/xRFs1kB5XNnPfXdXwZ6Xdo1pal+P8499\/8epMCEpUUF+J28gghJG+Dq43rIngkjdNKKOk2RTpvng3Ln76B+5pz35aeeMHz2NxfHTiSpIbFCZDHQcZwe1+I0EHRClphdqyLqlLneVTSBXb\/HfugxB4HIDOM1qy1JaeExLDl3BL1lps\/MZflo9QN2HxBZcoBXcDLFcJ21bOo+fLiplGt1\/hYoMC+1j\/cflxYm5U9L4pMEb37oPjmGcM++QyDCDVk2sgXz1BJcLzuvjXut0qpqfHCcW0fDMiB6U5u4hpXmKir\/xw46oBcoZAP8wmzpuq8PqDy\/7pDkWpwlY9FvKmmSgQP3\/piiOYJzVHviuqJ8HvjZ7bpJ4joPY\/pSgUJGVTGzmJGIaV2oefDvw1yUV2jiJRjX87DpDHpz1vo0qhCCjoRdc\/Ro1Fcv6il3ueR\/1s202g34eff8Le15057Aed\/LtlXDDilpyYrdd2bCgAYYRurVbswBWgdOLr02Hg+k3eyV+pgpy3poqdBm9\/axTD7nOm\/KxMrEzuQpzDcI8M306WA\/5Oq9povous1n8jFYBE1ckgO5kC0QiweQAVaTd5XP8cm6979yQPHh6M1imCTYWo6oZPKn\/y7nzBrDyEinujMkeiV1wpICLO6g0zDjCFAHkaqDIVheVBV2ApJivQTdmVBRyBKbtU9yUUefl4\/WvSR7e7rmWkmFo5Tqw5HTtZTDGGHyAWcVDPXu95Gurd+0OMF2tnVUjTA1m41pITNvljcIMIujN5tDkmPE5HpL2z++llpUPx3MSJrTmQlE7JarAjwemuWmBZWIm9EmmxX08eciJmi6bCLEL9KfnYk6h2vTyAxoSvEmDfM6jhMiuEn\/5\/04QDq0e+LO1tAP3qyYvltUlAxqs1qTw6prhEXFUwbJVZ+HsErA7mNBGmdxTXkpl7BRpRv0gAMU45GL87Q2+9H8T0LbeW9mgEggreFuLTIWEznkl2RoUjVOlVbUJzhOA+wVXiwfbpgyhXr+OwNEqRQJ7TVm7t+6lrSt4HqsSjE4hDaaAaGFq3GKFSqoD+YIO7eLGZFHm6SAu2sqRFfpMoHAkdA9QaEO9nCBTm1+JkgZDV4Pl7auAc+v\/WCh59VMUni\/WW4SpVbN5XB1fc\/7GJU3tsq7TngqyfOBDEAtq9bJ2\/pzBcIYN3QjFSZC95PqzaFcV8YNsXHvxwG\/3kPDExE7xvIqwnFxFf8dWoR9Rr\/vHasWAH7ie9WIA5vxdYUdTrJFU50b\/Rgmn6m2caxmYa3cplglpMFM7+h7Vtbu9L9nIjUAnXx8I2zoUQ66dwsqJZEyJ8f9O1Vim+hT\/HPsBsKQxJ6XTwWfJ0xDSso0Z70y7V6K42D2KVGTTCdpK1jwJanii5iIIn7aeD+m2wjUF9QRulcX7KLUIooY0ZIh17qOYrr9z\/ZRLQZSSq1jjs4lqlFvlXtqPUXbCpUMCpaX1qvZvumtDVv0M24vTKqrOynnV0fGWx\/9VSB0KgxRyd0JKgIn9WNqbe2lY2V8wCRF2+A+ZkhEudU8NNGQ+qDOv3RCOAM7+R1jbtMUBU1Xrt0DJuTWU0WpQm\/9KQ==","iv":"b70bc1393b1d59a556d1dceda56bc102","s":"ed78a889371c1359"}
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