Luxury Daily
The authority in luxury news.
Dec. 12, 2024
  1. Estée Lauder Cos. opens Belgian biotech hub
  2. Moncler stocks exclusives at new flagship in London
  3. Samaritaine debuts festive ‘Winter Garden’ installations
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. The 1916 Company recruits basketball player Tyrese Maxey
  6. In search of cachet, luxury brands double down on Design Miami
  7. Meta to build $10B AI data center in Louisiana
  8. Fortnum & Mason highlights heritage through expedition sponsorships
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Louis Vuitton lights up Fifth Avenue for holidays
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Estée Lauder abbreviates fragrance film for Pandora mobile ads

November 14, 2013

 

By Jen King

Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. opens Belgian biotech hub
  2. Moncler stocks exclusives at new flagship in London
  3. Samaritaine debuts festive ‘Winter Garden’ installations
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. The 1916 Company recruits basketball player Tyrese Maxey
  6. In search of cachet, luxury brands double down on Design Miami
  7. Meta to build $10B AI data center in Louisiana
  8. Fortnum & Mason highlights heritage through expedition sponsorships
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Louis Vuitton lights up Fifth Avenue for holidays
VIDEOS
More Videos

MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences



RECENT ARTICLES
One&Only Resorts gains new president
De Beers highlights emerging talents at awards ceremony
BMW, Kith unveil special-edition XM SUV

Versace Eyewear campaign heralds style, self-expression
Luxury Unfiltered: When brands fall spectacularly short on client service
Estée Lauder Cos. opens Belgian biotech hub