Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"7e8b9b8198bdb3866911f9fa30e3b399","s":"5cf269f6a1d4f0c2"}
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