Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"77637e5c37185bd0fe24137e640f29ba","s":"4a30ec6ad417b708"}
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