Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"dbe00cc1837fed4c4fc3b69e73304f91","s":"229a6b338e29bf69"}
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