Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"20c5f5a15b1dc2cc301529e851843d99","s":"f2ebbc6abaadc6fe"}
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