Internet
November 26, 2013
By Sarah Jones
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
{"ct":"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","iv":"25c510ceb623bb798a1a336ff07089a0","s":"7bbcde258715ac7b"}
Share your thoughts. Click here
Great article, Sarah!
There is definitely a long list of cultural, regulatory and technical hurdles to overcome in order to effectively reach online shoppers in China. Local ecommerce platforms such as ShangPin and TMall can help retailers eliminate some of the barriers to entry into such a complex market. Not to mention the strict restrictions that the Chinese government has on web content and hosting within the Great Firewall.
Cheers,