Internet
November 26, 2013
By Sarah Jones
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
{"ct":"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","iv":"c2bcd612d39a5ca9dd68d7fe09e680c3","s":"1c5bd88b1abb8c5a"}
Share your thoughts. Click here
Great article, Sarah!
There is definitely a long list of cultural, regulatory and technical hurdles to overcome in order to effectively reach online shoppers in China. Local ecommerce platforms such as ShangPin and TMall can help retailers eliminate some of the barriers to entry into such a complex market. Not to mention the strict restrictions that the Chinese government has on web content and hosting within the Great Firewall.
Cheers,