November 26, 2013
By Sarah Jones
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
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Great article, Sarah!
There is definitely a long list of cultural, regulatory and technical hurdles to overcome in order to effectively reach online shoppers in China. Local ecommerce platforms such as ShangPin and TMall can help retailers eliminate some of the barriers to entry into such a complex market. Not to mention the strict restrictions that the Chinese government has on web content and hosting within the Great Firewall.